GoDaddy Announces The .Co Super Bowl Commercial
In the press release by Godaddy today, the company announced what we told you last week they would be announcing today, that they will be sharing a 30 second SuperBowl Commerical to “spotlight to tell the world about a new domain name extension — .CO”.
“”We think this new commercial will do for the dotCO domain what our first Super Bowl commercial did for Go Daddy,’ said Go Daddy CEO and Founder Bob Parsons”
Wow that’s strong.
“Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Over the last six years Go Daddy’s ads helped take the domain name registrar from a 16 percent market share of new domain names in 2005 to its world-leading 50 percent market share today.
“Like the rest of the world, we’ve watched Go Daddy translate its Super Bowl commercials into tremendous results, in terms of new customers, sales records and lots and lots of buzz,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. “Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Our dotCO commercial will be as GoDaddy-esque as any ad we’ve ever done,” Parsons promised. “And I promise you this, it’s going to be a commercial with a Super Bowl-sized twist … and that’s all I can say about it right now.”
This year’s Super Bowl is on the FOX television network, which is where Go Daddy’s Super Bowl legend began. The broadcast commercial slots sold out months ahead of last year, a sign some say points to economic recovery. The Super Bowl will be the television commercial debut for the .CO domain, just as it was for Go Daddy. An estimated 100 million viewers are expected to watch the big game.
To see Go Daddy’s Super Bowl commercials and photos, visit http://www.GoDaddy.com/SuperBowl.”"”
This should really lift the .Co extensions value as ten of million of people are about to learn about something they had no idea existed.
Even if .CO gets 1/4 of the benefit from the Commercial that Godaddy has its going to be a game changer for the already successful extension
The time to qualify has now been extended to February 9th which is after the Super Bowl.
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“Why are they charging 29 bucks for each .co?”
anyone sells .CO at lower prices?
I suspect 29 bucks will come down to 10 bucks within couple years.
It is only logical as they begin to rival .com the price will naturally have to come down so more people will register.
THIS TIME, IT’S DIFFERENT!
“Why are they charging 29 bucks for each .co?”
===
In widely circulated comments in early 2010 the .CO Registry insiders openly admitted the pricing was set artificially high to discourage volume in favor of quality.
One of the problems with the entire Domain Name System is the fear that a Registry can open at a price and once people are enticed to build their brand, the price could go from $29 per year to $2900 per year with no recourse.
That is partly why people like the .COM price-caps set by the U.S. Department of .COMmerce (via ICANN). That is partly what keeps ICANN in the game.
Since the True.Cost of manufacturing a sub.domain is Pennies.per.Year any amount over $1 is a License.to.Print.Money which is of course why people
chase the ICANN new TLD band.wagon around the world.
People who have a legacy License.to.Print.Money show up at the ICANN
meetings and seem to like to distract attention AWAY from their Gold.Mine.
It really is jaw-dropping to see people claim they do it all for the good of the
Internet. They have become like mini Royal Families burdened with windfall.
[[ Many people would like to have the burden of spending cash in obscure ways ]]
There are solutions to the Registar-Registry FEE-based Domain Name Model
that people seem to think must be structured the ICANN way. FREE domains
are the easiest way to go. It is sort of ironic Domainers don’t seem to have
much interest in FREE domains.
DNS must be centralized via root servers under control of a governing body. There is no other way.
“DNS must be centralized via root servers under control of a governing body. There is no other way.”
==
That is easily debunked, especially with Microsoft’s PNRP
Peer-Name-Resolution-Protocol
The need to have DNSSEC is also debunked and now shown to be a major PITA
DNSSEC was a Political Development to try to destroy NAT usage.
The social cost of DNSSEC has been huge.
See also…
://domainchain.org/wiki/doku.php?id=start
Note: DNS is not required to operate the Internet – there are other ways to
map names to IP addresses
SL: Your statement sounds like FUD. DNS is optional. Given its IP address, any user can reach a website without using DNS. Morever, given its IP address, any user of any of the popular operating systems can reach a website by typing a name of her choosing (we might call it an “alias”). Again, no DNS is needed. If a user has a list of every IP address that hosts a website and the domain names of the websites hosted on each such address, the user does not need DNS. Does every user need a list of every website in existence? No. Most users only access a small number of the total websites in existence. There is very strong FUD that seeks to avoid questioning DNS. This is in part because DNS continues to work. It’s also because of the efforts of those who have commercial interests in its continued use. In any event, if DNS were to fail to be useful as users expect it to be, there are simpler alternatives available. These are facts, not FUD.
DNSSEC is some incredible FUD. It only highlights the level naivety about DNS. There are people arguing for it who do not have the foggiest idea of why it is allegedly needed or how it works. Maybe that’s good news if one is selling one’s time as a conference speaker, consultant or if one is selling DNS hardware. But how can it be good to have so many clueless people? This is such a basic thing. It is as if we are saying people cannot be trusted to use the telephone directory by themselves any more. This is a simple matter of a name and number. Nothing more. Instead we are saying they must use directory assistance for every call, even for a number they call every day. And then we have the problem of whether we can trust directory assistance. Because with DNS “directory assistance” is handled by many different parties, like your ISP, or OpenDNS, for example.
It is really incredible how silly it gets. Give people the name and the number and let them worry about storing it. Why is that such a difficult concept? It’s not. But the FUD is strong.
The DNSSEC push shows that all it takes is some incident (like the one that made everyone start chanting DNSSEC) to get administrators and users to change their standard operating procedures. DNSSEC was on the backburner for many, many years. There’s a reason for that. It will not protect clueless people. But getting a clue about DNS will protect you. Chanting “We need DNSSEC” is not getting a clue. DNSSEC was pulled off the backburner because the DNS people need to re-instill confidence in their customers.
The flaw is in DNS itself. Using directory assistance (DNS) for every call (website) is not as safe as keeping a copy of the names and numbers yourself. DNSSEC will not change that.
“But how can it be good to have so many clueless people? ”
===
Nuclear Physicists capable of crafting weapons ask this same thing.
[Insert Country] has Nukes!!!!
There’s not much inherently special or intuitive about .co. I don’t think the superbowl commercial will change much unless .co were followed by a longer term stepped-up promotional campaign. Something like .music has a much better chance of being embraced by society.
GoDaddy must be receiving an enormous % of each domain registration fee.
“receiving an enormous % of each [.CO] domain registration fee.”
===
Note there are only a small number of .CO Registrars
Some ICANN Registrars are really .CO Resellers funneled via a .CO Registrar
They all call themselves “Registrars”
Before ICANN, anyone could be a Registrar (equivalent)
One thing that is for sure is that Godaddy has never done anything quite like this before.
So for them to promote .CO says volumes about the huge value in the .CO domains.
I am selling another 3 letter domain right now. Selling if for $600
YeeHaw!
Welcome the new .CO King!
Out goes the old,
In comes the fresh new!
://domainincite.com/go-daddy-plans-premium-dns-service/
“Go Daddy plans Premium DNS service”
Here is the actual video of the Go Daddy .CO in Super Bowl 2011 Ad
http://www.cointernet.co/blog/co-does-super-bowl
PNRP is covered by a MS patent. No one trusts MS so it’s dead in the water.
DNSSEC is being rolled out by major ISPs as we speak. Done deal.
Yes, I realize Grandma Mabel could whip out vim and craft her own /etc/hosts file, or simply type IP addresses from memory. My comment may have been inflammatory but the fact remains…the current basic *topology* works and won’t be replaced for a very long time.
“DNSSEC is being rolled out by major ISPs as we speak. Done deal.”
====
DNSSEC is also funding ICANN Director Steve Crocker via the U.S. Department of Homeland Security
://www.ietf.org/mail-archive/web/dnsext/current/msg10154.html
“i’m giving you a choice. if you think dnssec will be deployed, one option.
if you think it won’t be deployed, another option.”
Robert
This link you posted in the video they played at the .Co party in Colombia that I referred to.
It is not the actually commercial that will air
SL: That’s more like it. There are alternatives. Maybe even ones without the security risks of DNS. But it really doesn’t matter. It is indeed a done deal.
But that does not mean the other alternatives “do not exist”. DNS is optional, DNSSEC is too, but there is some very strong marketing being done that seeks to avoid even _thinking_ about alternatives.
It involves FUD. And it involves personalities as much as technology. Some very capable developers are marinalised for no good reason other than their personalities, or their objectiveness in poiting out problems with DNS. The FUD spreaders want people to believe “there is no other way”. And that is total BS. And so many people believe it.
The truth does start to slip out whether they like it or not. Some people actually try the alternatives instead of just looking to see “what everyone else is using”. And some discover the aternatives are as good if not better. The FUD spreaders have had to retreat a bit and now do acknowledge that there are others who can provide equally or better approaches toward solutions. Apparently OpenDNS doesn’t use DNSSEC. They use code from djb that the FUD spreaders had nothing to do with. Does that mean OpenDNS is any less secure? No.
Using DNSSEC is fine. But it’s DNS itself that is prone to security flaws, not simply “unsigned” DNS. Accepting all the FUD as fact without any background knowledge is directly opposed to the very goal that DNSSEC is aimed at: trust. If users just blindly trust whoever has the most effective marketing (FUD) campaign, how are they any more secure?
The FUD spreaders will never promote more secure alternatives to DNS. Nor will they seek to promote education that might result in users questioning basic ideas, such as the reason for DNS. They will only promote using their system and their software. They’ll help you understand how to use their software, but they won’t help you understand the alternatives. They want people using DNS, not evaluating it.
The more we use DNS, the more this “trust” issue is going to keep coming up. And there really is no “solution”. It comes down to people, not crytography. DNSSEC improves things somewhat, but is not a cure-all.
And the kicker, as another commenter keeps pointing out, is that all of this technology has always been free. The regulatory system, and hence the industries it spawned, was created by small groups without any “authority”. Not passing judgment on this, but it is accurate. The system operates on cooperation of administrators and users. They are under no “obligation” to use ICANN’s root, or Verisign’s .com servers, or to even use DNS. It would be questionable to suggest that anything about administrator or user behaviour will change, but it’s unquestionable that it _could_.
So for them to promote .CO says volumes about the huge value in the .CO domains.
——————-
What is it about godaddy promoting .co domains that says anything about their “value” to anyone other than Godaddy?
how much costs a 30 second SuperBowl Commerical ?
I heard the video will start with a Beautiful Field of Tulips… in the background a group of “Oompa Loompas” will be signing a rap song called “Pump and Dump”…
As a reference mercadotecnia.co (marketing in spanish) just Sold for a grandiose 300 USD.
Where are those great englishwords.co websites?
(please don’t post one or two)
Shoooovels…Picks..come and get your “Shovels and Picks” before this Cash Cow dries out…
there are some interesting .co domains for italian words but all already registered, like…
miti.co – mythical
ami.co – friend
comi.co – comedian
adriati.co – a sea near Italy
diabeti.co – diabetic
etc.
but stiti.co (constipated) is still available…
Anyone have a list of functioning .co that can be used as a shortcut type-in to the .com?
example:
Sedo.co
Godaddy.co
O.co
would be nice to see TheDomains.Co bring me to here.
@CM
Godaddy uses X.CO
dont know about the rest of them…
No quasi-marketing guru with a little bit of brains will advice any serious company to deviate from their brand.com
.com is dead
It is no longer hip.
.CO is the new
.CO is hip
follow the tread.
simple as that.
Show me some great englishwords.co websites….
Industrial quantities as .com
Thanks
Stampede will start anytime soon , in fact already started in spanish (backstage)
Anyone have any success in Google with .co?
Bing and Yahoo seem to like .co
“.com is dead”
don’t exceed in drinking Vodka
TheDomains.Inc
TheDomains.Co
TheDomains.Com
TheDomains.LLC
Based solely on looks, which do you prefer?
I think my order would be as I have listed them above
@cm,
.Com is for general commerce or commercial activity
.inc will be for corp’s
.llc will be for llc’s
.co is for columbia, but is being marketed as something entirely different.
If you’ve got something to sell to Columbians, I think .co is great…for anything other than selling to Columbia, not so much.
P.T. Barnum was right.
right…right….
but solely on looks…
how would you order them? Any other endings that would look good?
Ignoring the dominance of .com within our collective consciousness, I think .inc “looks” best.
Show me some great englishwords.co websites….
Industrial quantities as .com
Thanks
——————-
Dude, why even bother. Just let time and the magic of renewal-fees do their work. You cannot argue against infinitely optimistic ‘dreamers’ who think the future magically makes all possibilities come true. Let them dream and dream and dream and eventually, when they’re sick and tired of subsiding their big dreams with a mess of very ‘practical’ annual fees that aren’t returning anything back to them, they’ll move on to the next ‘game changer’ and invest their hopes there… and have this same argument all over again.
@Amazing.
I think it’s around 3 Mill. for 30 seconds.
@LS Morgan
Give me a break. The gist of your agrument is that GoDaddy is serving GoDaddy. And so? They stand to profit (it’s actually called capitalism) , .co registry stands to profit and the people purchasing them stand to gain by having a very nice extension that is well run.
Godaddy is providing a service. I can’t follow your line of thinking. If you are saying what I think you are saying, then no person benefits from a product or service that a company provides except the company. HUH?
@Domo Sapien
“Mercadotecnia” does not mean “marketing” in Spanish. English “marketing” is also “marketing” in Spanish. “Mercadotecnia” is more accurately “marketing techniques”. MarketingTechniques.com could reach around $7000, given past sales. I think the mercadotecnia.co selling price was slightly low but not absolutely terrible by any means.
Huge LOL if the commercial gets banned before airing. Would be the first time for GD
@ The Big Cheese
“If you’ve got something to sell to Columbians, I think .co is great…for anything other than selling to Columbia, not so much.”
Don’t you think that’s looking at things a bit narrowly? Should people buy .de extensions only to sell to Germans? I think the world is adequately internationalized (and increasing everyday) that we can throw out those ethnocentric arguments that a ccTLD is only good for its own country. I’m not the only one who thinks that way. Ask Google…
@jp
GD has had commercials banned before. That is why they submit 5 or 6 commercials, just in case. But even if the commercial did get banned, even better. Internet traffic to view the “forbidden” video will go through the roof.
@Em,
Good luck with your .co domains, my friend. With luck, you be able to off-load them onto unsuspecting, drunken Super Bowl revellers at a hefty profit.
@The Big Cheese
No argument, find way to cheap humour. Very nice.
And yes, I will enjoy all my domains in all extensions.
“Based solely on looks, which do you prefer?”
TheDomains.
and no TLD
The Domains <—–or even this….where spaces are allowed
Maybe it will come to removing the address bar all together on the browsers and just have the search bar
I am hoping that the commercial will bring .CO to light to the general public and small businesses.
I have a limited interest in the .CO with only 11 domains. I am sure that I can already sell my domains at a profit with some effort to find an end user but I am hoping that this commercial will help the process of finding end users a bit easier with the awareness of the .CO extension.
All I really have to say to any detractors is…. who really cares? As long as we (me, you, and anyone else) can sell these domains at a profit (which I am sure is why most people bought the speculative .CO domains), then that is all anyone should care about.
Dont hate on the opportunity for another person to possibly make a profit. I am sure they will not begrudge you for making a profit with your .COMs or .NETs.
That is just my 2 cents.
Cheers
Give me a break. The gist of your agrument is that GoDaddy is serving GoDaddy. And so? They stand to profit (it’s actually called capitalism) , .co registry stands to profit and the people purchasing them stand to gain by having a very nice extension that is well run.
Godaddy is providing a service. I can’t follow your line of thinking. If you are saying what I think you are saying, then no person benefits from a product or service that a company provides except the company. HUH?
————-
It isn’t that you can’t follow my ‘line of thinking’. More like you seem to struggle with comprehending simple words and how they’re applied to a conversation.
Robert Cline said that Godaddy promoting .co domains speaks to the value of .co domains. I pointed out that isn’t true, it simply speaks to how much money Godaddy intends to make off them. Great for Godaddy, yet means precisely nothing to the “this time, it’s different’ dolts.
Speaking of Making a Profit ICANN to Award Cash Bonuses
://icann.org/en/minutes/resolutions-08dec10-en.htm
$$$$ to CEO Beckstrom & Ombudsman Frank Fowlie $$$$
.CO is on fire, hot, hot, hot
why ?
just look at these threads.
anything having to do with .CO has 100+ comments.
no other topic even comes near this.
Super Bowl Sunday (Half-time):
Frank:
“Hey Bubba! Pass me another beer…damn, these wings are good. You see that? That Go – Daddy thing? Says they got dot cee oh inner-nets now. What ya’ spose that means?”
Bubba:
“Yeah, she had a nice rack. Hand me s’more of those wings!”
google search: greater+fool+theory
the failure of the buyer to attempt to understand the basis for an investment’s value beyond simply “resale value” to another investor is also what fuels ponzi schemes, like the one madoff ran.
lack of undertanding is also what allows multi-level marketing scams to succeed. like the ones that the ftc goes after.
arguably it’s also what allows bubbles. people investing solely based on resale value or investing in things they do not understand. bubbles like the ones that can crash economies.
there are other ways to make money. you could do your homework, like warren buffett. he seems to have done ok with that strategy. there is an enormous amount of information on the web now, available to anyone who can connect. and as a result, there’s an enormous potential for learning.
of course there’s also an enormous potential for more easily running illegal schemes, scams and creating artificial demand through hype. no question about that.
not suggesting there’s anything shady about .co, but doing some serious homework about where the value comes from could be a useful exercise.