BBCNews.co.uk: “Colombian Domain (.Co) Challenges .Com”
A story published by BBCNews.com today, talks about the growing popularity of .Co domain names as .Co now approaches 600,000 registrations.
The story quotes Juan Calle the CEO of .CO Internet S.A.S., the company which is operating the registry for the ccTLD.
How big are .Co’s plans:
“”We are going for a global audience and in three to five years we hope to have three to five million registrations.”
The article also states that:
“38% of firms registering for a .co domain are in the US, with 20% in Europe, the majority of these from the UK.”
The post finally also cites the .TV and .Me ccTLD’s:
“The .TV web address has proved a hit with the broadcast industry, while Montenegro’s me has appeal to the social networking generation”
You should of course check out the article in full

@Joe
“why people are so pessimistic about this extension.”
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I think the concern (real or imagined) is that “renewals” could become $1,000 per year and Armani would not bat an eye.
Volume domainers rely on (government regulated) low renewal costs, cheap hosting, traffic, and ad revenues. .CO may not be for them.
@Jim Fleming:
We’ll see how ‘volume domainers’ are going to deal with their acquisitions. The only certainty is that the value of good keyword .CO domains (not to mention the premium and superpremium ones) isn’t going anywhere but up.
@Joe
“value” or annual maintenance cost ?
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Much of this goes back to the age old discussion of “Who really owns YOUR domain names.”
With S.C.U.B.A. DNS there is more certainty that you own the domain, because you can hold it in your hand. It is burned into a CPE device. The Network Becomes the Registry, as the devices come online.
.COM is special, because it descends from U.S. Government IANA Work Product. The assumption was that .COM would be the first S.C.U.B.A. deployment. The incumbents (and ICANN) would of course likely want to
delay that for as long as possible. Chaos and confusion can help facilitate that.
Consumers will benefit from S.C.U.B.A. DNS
That did not take long…here comes TLD Registry in a BOX – Turn.Key
“Neustar’s new service offering will provide registrars with all of the registry services they need to apply for and become a registry for their own gTLDs. The service operated by Neustar includes the back end registry, whois, global DNS, DNSSEC and all of the other capabilities required to meet the ICANN requirements for new gTLDs. The service will be offered as a white-label offering, meaning registrars can brand the solution as their own. “
Overstock looks to be moving its main site to o.co?
http://www.overstock.com/
(see logo top right)
Charles
The Overstock servers I’m pulling are showing their logo on the top left and it says OverStock.com
@MHB:
If you change the country, a new logo will appear saying “Soon to be O.co”. Here’s a screenshot: http://i53.tinypic.com/2iuxmi9.jpg
Joe
Maybe for all non-us traffic they will be switching to .Co
That would be huge
it seems that .CO has reached its peak
Apologies, I meant of course top left corner. And yes, I am accessing the Overstock site from outside of the US and it says as part of the main logo “soon to be .co”. Will be interesting to see how this develops.
@Joe
“The only certainty is that the value of good keyword .CO domains (not to mention the premium and superpremium ones) isn’t going anywhere but up.”
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Note: The new Governor of .COlorado is a “domainer” he owns 6+ Restaurants, Pubs, etc. with local branding.
Aspen .CO is where many historic meetings have been held shaping the DNS
GoDaddy Replaces .Com with .Co, Now Default Choice
domainnamewire.com/2010/11/13/godaddy-replaces-com-with-co-now-default-choice/
Wow. The GoDaddy default to .co is huge.
http://www.mediaoptions.com/catalog.php?mode=viewdomain&id=18126
DENVER.CO
Insiders working the .COlorado scene
://www.defragcon.com/2010/DEFRAG10-Home.htm
Does anyone have more information on GoDaddy’s non-permanent switch to .CO?
Great news!
I see .Co dropping to a value-level BELOW that of .info within 24-36 months. It’s a typo, nothing else, which is why I’m dumping my last two .Co’s on Ebay auction with no reserve. No value.
@Jim Fleming:
We’ll see how ‘volume domainers’ are going to deal with their acquisitions. The only certainty is that the value of good keyword .CO domains (not to mention the premium and superpremium ones) isn’t going anywhere but up.