.XXX Registry Buys DotXXX.Com & Goes With “Lets Be Adult About It” As It Slogan

2010 November 4
by Michael H. Berkens

The ICM registry has just acquired the domain name DotXXX.com within the last week and it now redirects to their official site ICMRegistry.com

The ICM registry paid $25,000 for the domain that was formerly owned by someone in Korea.

The domain will be used in all future advertising for the registry.

The registry which has already hired the global advertising and marketing firm of  M&C Saatchi to handle it’s account, have come up with their slogan which will be used in all future advertising.

The tag line, Lets Be Adult About It” will appear along with DotXXX.com in all future media campaigns.

I’ll save you the trouble from looking, yes the ICM registry owns the domain, LetsBeAdultAboutIt.com and that domain re-directs to ICMRegistry.com as well.

The registry also owns DotXXX.co and LetsBeAdultAboutIt.co.

The acquisition of DotXXX.com seems like a wise one for the registry and certainly has a much better ring to it for advertising than ICMregistry.com.

The contract between ICM and ICANN is now out for GAC approval which is required to file a report on their findings by the ICANN meeting in Colombia in December.

6 Responses leave one →
  1. 2010 November 4
    alan permalink

    Hmm………….I have DotXXX.co.uk………….I wonder if they would be interested?

  2. 2010 November 4

    frankly DotXXX.Com doesn’t sound a great domain, but I suppose they have paid it just few $$$

  3. 2010 November 4

    what if you hear “DotXXX.com” in a conversation – what was that? dot or .XXX.com, idk not exactly the best domain, kind of confusing for people unfamiliar with the composition of domains

  4. 2010 November 5

    the important advertising agency that will launch the .xxx should do a PR campaign as good and successful as those seen for the .CO

    big earnings are coming soon! :)

  5. 2010 November 6
    Landon White permalink

    Yep! Sure … just like the big earnings we are seeing with .Co

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