ComScore.com: Google Increases Its Market Share Of Search With Google Instant In September

2010 October 14
by Michael H. Berkens

comScore, Inc. released its monthly qSearch analysis of the U.S. search marketplace.

Google had a 66.1% share all searches, an increase of 0.7% from August 2010.

Yahoo finished second with a 16.7% search share down from 17.4% in August while bing.com held steady with 11.2%

Ask.com and Aol.com accounted for the balance of search share.

The September 2010 qSearch figures reflect the impact of Google Instant Search.
From comScore’s blog:

“”As a part of comScore commitment to accurately represent the continued evolution of the search landscape, beginning this month, comScore is providing insight into the share of algorithmic Explicit searches that are powered by Google and Bing, and branded as such to the consumer.”

“Google’s “powered by” share is composed of searches conducted at Google entities, as well as AOL and most of Ask’s MyWebSearch.”

“Bing’s “powered by” share is composed of searches conducted at Bing entities as well as Yahoo! Web Search, Yahoo! Image Search and Yahoo! Video Search. Some of Yahoo!’s in-channel searches, such as movies and finance, are still provided by Yahoo!”

In September, 69.1% of searches carried organic search results from Google, while 23.5%of searches were powered by Bing organic results.

4 Responses leave one →
  1. 2010 October 14

    Nothing new…Google is King and Google pays me to use Google.

    I think Google share is 88%– if you go to a public library, you see all of them using google.

  2. 2010 October 14

    inevitable… Instant is the first real improvement of the Google SE

  3. 2010 October 16

    Hate instant search – it breaks my thoughts and stirs into the results I didn’t want to see orignally. Hence use google simple search on goog.ly.

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