From Amazon’s Kindle to Apple’s ibooks there hasn’t been a much hotter topic than ebooks over the last year.
The domain name eBook.com is now at auction.
The company that owns the domain eBook.com, DNAML PTY LTD (DNAML) says they are “exiting the eBook retailing business” and engaged Viant Capital to sell the domain URL, the #1 organic search result for “ebook” across all major search engines.”
The following is from the information I received from the owner of the domain and the company holding the auction:
“To date, ebook.com has primarily been an eCommerce site for eBooks in the DNAML proprietary format and a technology showcase for DNAML’s software.
“Despite minimal investment in search engine optimization or paid search, the site still generates very impressive traffic – 2.1 million unique visitors and 9 million unique page views over the past 5 ½ months, which equates to 4.5 million unique visitors and 20 million unique page views on an annualized basis.”
“With only 12,000 eBooks available on ebook.com, the site has produced 4.7 million eBook downloads over the last year.”
“eBook.com has the #1 listing globally on the most common search term – “ebook.”
“According to Google AdWords, the average estimated cost-per-click for the keyword “ebook” is $0.48 – $0.73. Since ebook.com obtains over 2 million visitors through direct traffic and Google organic search, even assuming a $0.48 cost per click, it would cost $1 million per year to generate this traffic through paid search.”
The attached document contains some additional information on website rankings and traffic statistics for ebook.com.
“Interested parties must submit their official bid in writing to Viant Capital by Thursday, September 30 at 2:00 pm Pacific.”
“The Company will execute a standard sales document with representations as to title and no encumbrances. Closing will occur before the end of October.”
If you have interest in bidding in this auction please contact the viant group by either sending an email to:
or call John Batdorf at 415-820-6106.
Best of luck to all.