Nielsen Research: “What Americans Do Online”: Time On Social Networking & Gaming Up; Email & Portals Down
According to a study released Monday by The Nielsen Co, entitled “What Americans Do Online” lookek at the surfing habits of 22,000 Americans.
So What Do Americans Do Online?
36% of their time is spent on social networks, blogs, personal email and instant messaging, which is 43% more time compared with the same month in the prior year.
Online gaming is now right behind social networks, accounting for 10% of all U.S. Internet time.
Email dropped from 11.5% of time spent to 8.3%; time spent on portals like Yahoo.com and AOL.com dropped from 5.5% to 4.4%; and instant messaging dropped from 4.7% to 4.0%.
However when it comes to Cell phones, Nielsen study says that email remains the most popular activity with Americans spenting 41.6% of their mobile online time on email, up from 37.4% a year earlier.
For cell phones tiem spent on Web portals came in second with 11.6% share of time spent, just beating out social networking’s which has 10.5% share.
Loading ...
You know those figures are bogus when there is no mention of Porn.
and ….5% on real working time.
.
there is no need to do a “research” to discover that everybody are on facebook…
.
As bogus as one may think these numbers are there is important trend date here.
I personally would like to see individual data for blogging and social networking rather than having them pooled into one.
@Dean
I’ve to agree. Porn is probably way up there.