Shouldn’t Registrars At Least Mention That .Co Is The Country Code For Colombia?

2010 July 25
by Michael H. Berkens

I know .CO has done a great job of branding itself as something other than a country code, along the lines of .Me.

Nothing wrong with that at all.

Brilliant effective marketing.

But I couldn’t help but notice that the major registrars promoting .CO domains don’t even mention that .Co is a ccTLD, or more precisely the country code for Colombia.

Here is what Godaddy.com, has to say about .CO:

“Co Is the first truly global, recognizable domain to come along in years”

“Understood around the world as an abbreviation for “Company,” “Corporation” and “Commerce”, .CO is easy to recognize, simple to remember and flexible to use. It offers international recognition in a fresh landscape where you can still choose the name you want, not just settle for what’s available.”"

“.CO is meaningful, memorable and intuitive for people around the world”

  • .CO is relevant to individuals, businesses, and organizations
  • .CO gives businesses and brands the chance to create a worldwide footprint
  • .CO appeals to today’s socially-networked individuals and entrepreneurs
  • With industry-leading technology, enhanced security and unprecedented rights protection mechanisms – .CO is poised to become the world’s next premier web address”

Ok no problem with any of that but nowhere on Godaddy.com page promoting .CO do I see any mention of what .CO truly is which is a country code for Colombia.

Domainers are quite familiar with Domains, TLD’s, ccTLD’s but the general public, well they are pretty much completely ignorant on these matters.

I think some mention of what the domain extension actually is should be disclosed to the non-domainers who might be acquiring these domains.

I can see where a end user would register a .Co domain not knowing what is represented and down the line be upset he didn’t get that very basic information told to him.

I think its a legal problem waiting in the wings.

Network Solutions.com page on .CO domains likewise doesn’t say a word about .CO begin a country code:

“”It’s the beginning of the .CO era!

::Find the domain name you’re looking for when you use the newest domain extension. With a .CO domain name you will have more choices in branding your online presence with a truly global, recognizable and credible option for a Web address.

“”With a .CO, the possibilities are endless and new opportunities arise. Associated with the words “COmpany,” “COrporation” and “COmmerce,” it’s the perfect platform for today’s socially networked individuals and entrepreneurs to create .COmmunities, share .COntent, and to .COnnect, .COmmunicate and .COllaborate online.

What will you create with your .CO?

The Key Benefits of .CO

  • .CO is a truly global, recognizable and credible domain.
  • .CO gives businesses and brands the chance to create a worldwide footprint.
  • .CO is relevant to individuals, businesses and organizations.
  • .CO is meaningful, memorable and intuitive to use for people around the world.
  • .CO appeals to today’s socially-networked individuals and entrepreneurs.”"
Once again a nice ad, nice promotion, but a mention somewhere on the page that the domain is the ccTLD or country code for Colombia would seem to me to be a necessity, a bare  minimal disclosure required to CYA (“Cover Your Ass”) from possible suits down the line.
I think registrars would lose a negligible amount of business if it mentioned somewhere on the page that the extension was the country code for Colombia but would avoid major possible legal bills down the line.
110 Responses leave one →
  1. 2010 July 26
    Mr T permalink

    @Duane – You make some valid points that need to be taken into consideration.

    “Germany is jumping all over the new .Co ! This did not happen with .mobi , .me or other newcomers.”

    @Duane – I haven’t been to Germany in the last year or so and correct me if I’m wrong, but .de is by far the most popular domain extension there, and .com being a weak weak 2nd choice. How are end-users or companies going to promote the .Co when a lot of german people never touched a .com? I only see more confusion between .com and .co typos or vice versa.

    “The registrants are not just domain speculators, because there are many longtail and hyphenated names being registerd. This clearly means that A.) There are development projects on plan B.) Google will not be able to ignore relevant content eventhough on a .CO with German language and C.) If this keeps up, Google will have to push the. CO as a Global TLD in there search.”

    @Duane – That’s all good and I hope you’re right BUT just because some people buy long, hyphenated .CO domains it’s not a given that they’re going to be developed. A lot of speculators pick up high volume search keywords (similar to the ones you used in your examples), park the domains and play the sit&wait game. If they make $$$ they’re a keeper, if they don’t they’ll be dropped in a year from now.

    Google already allows .Co domains to be geotargeted, that’s probably as far as it will ever go.

    “Take in consideration these domain names have all different owners! So clearly a sign of high acceptance of the new .CO .”

    @Duane – Like I said earlier, taken into consideration that your examples are very popular keywords in germany, I can’t help but think that someone bought these to speculate on typos or earn some quick cash on the flip. I could be wrong but I have a very odd dejavu feeling about this.

  2. 2010 July 26
    Mr T permalink

    @Duane – If you look at the whois of RechtsschutzVersicherung.co you’ll find that the owner is “Michael Schmid” who happens to be associated with 963 other domains. It could be a long term investment, but I’m thinking he has other plans.

    “At last take also in consideration that each domain registerd at German registrars are running 48 Euro each, at today’s exchange rate thats about $ 60 each!”

    @Duane – Price is not an issue for bigtime domainers or big companies. $60 is pocket change but it makes me wonder why they pay $60 when they can get the same domain for $28 at name.com etc etc.

    I don’t want to burst your bubble and I hope you’re right but I have a hard time seeing the end of the light in the .Co tunnel based on your arguments.

  3. 2010 July 26

    Really good post, i’m amazed at all the excitement around all these ‘new’ codes that come out like .co and .me. I’m even slightly dubious about .eu…

  4. 2010 July 26

    I don’t think divulging .co as the official cctld of Colombia is particularly a necessity. The domain has been rebranded & marketed like .tv and .me to mean something else. If the extension was somehow in jeopardy of being taken away by Colombia, then whatever risk of that which existed would need to be divulged.

  5. 2010 July 26
    Em John permalink

    Mr. T,

    Having lived in Germany for 5 years, I can tell you there are A LOT of smart investors there, internationally savve, and if they picked up a lot of .co’s it means they invested for an international venture or to find buyers outside of Germany in general. .co is an international commodity, much like .com has been. If the German businesses invested, I’m sure they invested wisely, in most cases.

  6. 2010 July 26
    Domo Sapiens permalink

    Who in here will develop a .co premium keyword in english ?
    actually who in the entire planet?
    and then advertise the site in Old Media…
    What company/corporation would be stupid enough to do that?
    and then advertise the site in Old Media…

    del.icio .us anyone?

    ***********

    As far as “Google” treating it as a tld…
    aaaandddd?
    How does that has helped .tv ?

    *************

    “.CO is meaningful, memorable and intuitive for people around the world”

    “ .CO is relevant to individuals, businesses, and organizations
    .CO gives businesses and brands the chance to create a worldwide footprint
    .CO appeals to today’s socially-networked individuals and entrepreneurs
    With industry-leading technology, enhanced security and unprecedented rights protection mechanisms – .CO is poised to become the world’s next premier web address”

    Did you mean .COM?
    The new 20 year old ‘ standard for all of the above.
    Pleeeease.

    GD and BP would do/say anything in the name of a dollar.

  7. 2010 July 26
    MHB permalink

    Max

    You nailed the issue on the head.

    The problem is that IF as you say:

    “The extension was somehow in jeopardy of being taken away by Colombia, then whatever risk of that which existed would need to be divulged”

    No Then its too late.

    That’s when the lawsuits start to fly.

    Because they didn’t disclose it ahead of time.

    Why do you think the drug companies spend 30 seconds of a 60 second TV commercial telling you ever possible side effect of their drug, because they are being nice?

    No Its because they are covering their ass.

    You take Viagra and get an erection that doesn’t go down until you go to the hospital to get a shot to take the blood flow away, you can’t sue them, they told you it could happen.

    So your point is you can’t disclose after the problem you have to disclose before the problem.

    Of course there will probably never be such a problem with .CO but that should be every customer choice to assess.

  8. 2010 July 26

    The fact that Colombia is running .CO registry could become relevant. I think with a country with their track record, a valid question could be raised regarding their ability to run the registry in a fair and honest manner.

    More than likely nothing will happen, but companies that don’t disclose this information ahead of time could be helped liable if something does happen.

    Brad

  9. 2010 July 26
    Em John permalink

    Brad,

    What kind of track record are we talking about here? You make it sound like Colombia is a country that is different than others. I would such that we all pull our own weeds first.

    I think all extensions, no exceptions, should have to reveal their extension. Or none. It’s problematic to handpick domain extension origins to be revealed based on suspicion.

  10. 2010 July 26

    Em John,

    Are you serious? The history of corruption in Colombia is legendary. I don’t think it is a coincidence they are intentionally leaving out the fact that it is the official ccTLD of Colombia in all advertising.

    Even if you go to the official sites any actual references to Colombia are very rare.

    People should be able to understand what they are actually buying. Then let the chips fall where they may.

    Brad

  11. 2010 July 26
    NotSocialist permalink

    Funny, how many people get things wrong. Real Estate turned out to be a failure for 95% of investors and some made billions on it. Very few sharp ones made money both ways. On the way up and down.

    The fact people post here one way or the other makes this TLD a success without a doubt. It will probably never be as big as .COM, but it will put downward pressure on all existing domains. Actually every new .something will bring prices down. Pure free market and positive for internet. Cheaper prices mean more internet.

    .COM is also a ccTLD as it falls under US Jurisdiction no different than .CO at all (legally). Both can be turned off by a single country. The difference lies in the way both nations treated private property historically. US (no matter how strong the socialistic forces are) has a very good record in this regard believe it or not. That is a big plus for .COM, but I do not think it’s an issues as countries are not stupid. They follow the money and mostly make rational decisions (China does not apply here as their record was/is/will be damaged when it comes to private ownership. Ask Margaret Thatcher.

    I personally prefer .co over .com and they made a mistake, by not going with .co in the beginning and making it global.

    So to sum it all up and answer your question. No, the registrars should not mention that .Co is the country code for Colombia as there is no legal obligation at all. Following this path one would have to mention .COM is US and US related risk applies. No one forces anyone to buy .CO domains.

    You people need to realize you are not sheep and you have your own brain. No need for regulations/warnings and etc.

  12. 2010 July 26

    @NotSocialist

    I personally prefer .co over .com and they made a mistake, by not going with .co in the beginning and making it global.

    Most loses in this world come from trying to change the rules – so someone can find or create their niche – rather than simply playing by them and making even more dough.
    Good God Friend – sorry

  13. 2010 July 26
    Gazzip permalink

    “Are you serious? The history of corruption in Colombia is legendary. I don’t think it is a coincidence they are intentionally leaving out the fact that it is the official ccTLD of Colombia in all advertising.”

    True, Colombia is pretty much world famous for 3 other words starting in Co:

    1) Cocaine

    2) Coffee

    3) Corruption

    I can’t see .co making number 4 on the list anytime soon never mind number 1

    How stable will .co be if they go to war ?

    25 July 2010 – Venezuela head threatens US oil cut over Colombia row

    Mr Chavez said he had received intelligence that “the possibility of armed aggression against Venezuela from Colombia was higher than it had ever been”.

    “If there was any attack on Venezuela from Colombian territory or from anywhere else, promoted by the Yankee empire, we would suspend oil shipments to the US, even if we have to eat stones,” he said.

    “We would not send one more drop to US refineries.”

    http://www.bbc.co.uk/news/world-latin-america-10757064

    .

  14. 2010 July 26

    So when reserving a “.co” – indirectly you are supporting a country that is involved in Cocaine, the Coffee they pack the Cocaine in and Corruption.
    Does this mean Overstock promotes all this – wow that is bad press for the “O.co” bill of goods they were sold – I do not knowif I want to buy them anymore.

    Setting all this asside. Can’t they just come up with another “.co” that is not from Columbia – oops i mean another replacement for “.com” that is not from Columbia – you know what I mean – the next non.com that will replace the current “.com” – I mean “.co” – I mean.. I mean… I mean

  15. 2010 July 26
    Em John permalink

    Brad,

    Have you ever met Colombian people or done business with them? I have and so I don’t know what you are talking about in terms of .co and the company behind it. What sweeping generalizations people make! So what you are basing your opinion on is a small fraction of this country. Are you saying that there is no legitimate business in Colombia? Give me a break. How about search your own country for incidences of corruption.? You might find “just” a few. Hah! It’s easy to pick on something when it’s from your computer desk. Let me know what your own direct experience is.

  16. 2010 July 26

    Em John,

    All I said is the history of corruption in Colombia is legendary. It is true. If you are going to try to dispute that be my guest.

    Otherwise you can quit trying to put words in my mouth.

    Brad

  17. 2010 July 26
    Em John permalink

    Brad,

    I think its quite clear when someone says something is “legendary”. No need to put words in the mouth. I think every country has their “legendary” dark shadows of business. Is your country exempt? Still, what is your own experience with Colombia? Sweeping generalizations are always really myopic, in any case.

  18. 2010 July 26
    Louise permalink

    What I don’t get about domainers is: if the domain is so valuable, why not post a couple paragraphs of original content on it? Any domain extension can make it onto Google, if it actually contains some original content, not copy and paste from Wikipedia.

    If you type it:

    Justin ==> Justin.tv is no. 1
    GuruBob ==> GuruBob.co is no. 3.
    acronym ==> Acronym.de is no. 5.
    Ed Dale ==> EdDale.co is no. 11.

    Noone has to regret owning .co ==> just create meaningful content on the ones you deem valuable, and it will take its place on Google!

    GuruBob.co & EdDale.co are both wordpress blogs in English, so that says something positive that .co is indexed in Google for English keywords!

  19. 2010 July 26

    What if Colombia has changed the rules of .CO in future ?

    I think ccTLD should not be internationalized , because these TLDs
    a very good way to know the address of a companies . CCTLDs also
    are good for international companies to ” localize ” there business
    for example msn.co should be for MSN in Colombia .

  20. 2010 July 26
    yylex permalink

    .co is not run by Colombians. It’s run by Neustar.

    This sort of thing is nothing new, i.e. entrepreneurs capitalising on cctlds of countries where the inet is less a focus than in entrepreneur’s own country.

    What seems different here, perhaps, is that the “entrepreneur” is more organised (not simply one or a few enterprising individuals as has been the case in the past) and has more capital reserves. As such, they (Neustar) have made substantial effort to minimise potential liabilities. Interestingly, a well-known consulting firm is now getting a piece of the domainer pie. See the .co PR documents for details.

    I imagine those persons who persist in opposing the actions of “domainers” might in time feel foolish, as the revenues continue to shift toward larger, more public-facing enterprises. Perhaps some day their own employer will have a department or at least a budget item solely devoted to “domains”. “Domaining”, as we see now, will perhaps hold a different meaning when that day comes.

    .co is probably not worth much if not for “domainers”. The demand is simply not high enough among other businesses. “Domainers” are, effectively, the target consumer, even though this will never be publicly stated.

    To those who oppose the concept of “domaining”: Keep wishing for “content”. Meanwhile you might try reading books and academic journals. There is enough “content”, now coneviently available without a trip to the library stacks, to last *lifetime*.

    :)

  21. 2010 July 26

    I know this is a bit off topic but it still concerns the .co domain.
    Here are some old past sales of .co domains (mostly from SEDO and Afternic)
    I think when the new numbers start rolling in, we may see a trend upward due to the fact that Google will be treating this extension as a Global TLD and not just a ccTLD as it was treated when these sales where made.

    Information was found at Namebio.com

    Domain cash
    O.CO 350000
    flighttech.co 4819
    Mortgage-Index.co 2446
    BusinessAccounts.co 1956
    studentjob.co 6560
    TotalMobile.co 4922
    EmploymentLaw.co 3167
    weddingdesign.co 1000
    Bodog.co 2000
    ReservationRewards.co 3262
    casinoguide.co 2328
    Gates.co 16597
    WebLoyalty.co 3418
    Husbandry.co 1953
    aberdeendating.co 200
    marysbridal.co 120
    topweddingsites.co 200
    connectingsingles.co 160
    modernrugs.co 6411
    DBP.co 4618
    GoDirect.co 2100
    Mob.co 9187
    And.co 9305
    Pilates.co 11913
    Apartmentfinder.co 4632
    MobileMovies.co 1881
    iFlorist.co 4718
    WarnerBreak.co 3000
    Holt.co 4435
    Couture.co 6510
    Cheap-Laptops.co 2046
    Zumex.co 8835
    TheCube.co 40919
    Relay.co 8370
    Theater.co 10000
    Hairsprays.co 3819
    CheaperCarInsurance.co 2468
    Teletexholidays.co 7900
    TrueLocal.co 14254
    FreeMusicDownloads.co 5345
    BetterDeals.co 2673
    Forums.co 8908
    WorkoutWorld.co 4187
    FastImpressions.co 3150
    Simple-Savings.co 2628
    DebtIndex.co 2365
    Tilers.co 4380
    TheOneStopPhoneShop.co 1708
    BibleStudy.co 9074
    Performance.co 8016
    Duck.co 10455
    History.co 21667
    Hardware.co 2188
    Hollywood.co 17438
    SciFi.co 2445
    TeachersPension.co 4000
    Archos.co 10000
    Why.co 5268
    BeHappy.co 9250
    Study.co 7902
    Educare.co 6985
    Monday.co 7989
    BOTW.co 1250
    Connected.co 3500
    Knives.co 3507
    CheapBooks.co 3498
    Prayer.co 7540
    WeatherShop.co 8768
    Lyrics.co 80000
    ClaimSolicitor.co 2987
    Bid4it.co 5231
    HomeSell.co 16130
    ecCoupons.co 11334
    EnergyWatch.co 20000
    PokerGenie.co 8725
    TravelRes.co 8725
    RightCover.co 3482
    PornWorld.co 3000
    ForSale.co 14692
    4Ads.co 2750
    Pretty.co 6250
    Candles.co 2655
    Motoring.co 11504
    Grape.co 4246
    eGay.co 12130
    UKSearch.co 2695
    Bernstein.co 4750
    GDP.co 610
    qui.co 400
    spiritualawakening.co 100
    good4you.co 360
    Camping4You.co 195

  22. 2010 July 26

    .
    .
    anyhow, the number of the, already sold, .co domains seems be around 300,000 for a total registrars earning around $10 million… that’s $6 million LESS the selling price of the insure.com domain alone… :|
    .
    .

  23. 2010 July 26
    yylex permalink

    In that 10MM figure, are we accouting for the registrars’ own auctions, i.e. landrush sales where two or more parties wanted the same domain name?

  24. 2010 July 26
    Christopher permalink

    I can’t believe how many trademarked .co names are for sale in the gdy auction…for extraordinary prices.

  25. 2010 July 26

    Christopher,

    Check out eBay if you want to see even more. I wonder what % of those 300K+ regs are just straight up squatting domains.

    Brad

  26. 2010 July 26

    @BreakingNewsBlog.us
    I am just wondering why you would be giving an extension that is less then 7 days old (7 days being sold to the general public that is) such a hard time. Its a Raw extension. Only around 300,000 domains registered and still has a LOT more room to grow as compared to the over 80 million (from what I read) .com registered extensions.
    Plus if you consider the fact that around 2,000 .co domains have been withheld from the open market in order to sell at auction on a later date to continue to generate buzz about the extension.
    I am not saying that .co is going to be huge, just give it a month to form a direction before we start to compare its shortcomings to that of the internet giant .com. After all, .com does have a 20+year head start on this newly released extension.
    Just my food for thought.

  27. 2010 July 26

    @Brad
    I would hazard to guess that its about the same as all the other extensions (% wise). If you consider that all the same squatting names are registered in all the different extensions. That means it has to be the same %.
    If you look at one for .co, you will also see that its taken in .net, .org, .co.uk, .co.in, .cc, etc. Most to all of them are probably squatters. Even some .com squatters.
    Just food for thought.

  28. 2010 July 26
    fizz permalink

    Many of those namebio.com prices that Slate quoted above, which I’m assuming are sales, are staggering amounts to pay.

  29. 2010 July 27

    Someone in another thread on a forum mentioned that most of those .CO sales on NameBio are actually typos of .COM, which would make sense because if you look at the whois many of those regs do not even exist in .CO and the ones that do mainly have 2010 creation dates.

    All the .CO sales on there are from 2006. There is 1 sale between 2006 and O.co in 2010.

    Brad

  30. 2010 July 27
    fizz permalink

    Cheers Brad, thanks for the clarification.

  31. 2010 July 27

    If you are a new company and looking for a great domain for your website then .co is a great possibility. 150 million .com have been registered and the well of good domain names has dried out.

    Here are my two predictions for 2015

    1. Many people will not remember if .com or .co came first
    2. Most new websites will use .co. .com sites will be seen as first generation

    Colombia or not. Its really not the point. Its the public perception which counts

  32. 2010 July 27

    So do you mean to tell me if a domain name has been taken in .com and I pick up the same name (Not trademarked of course) in a .co, you consider that a typo?
    So do you consider all the same domains that where picked up in .net, .org, .in, .co.uk, .de, ect…. typos?
    Especially if you consider that MOST people never use the extension when typing in their destination website. I mean really think about it…. the average person uses some search engine (Google and the likes), types in a few key words (hence why generic key word domains go for a mint) and they are off to the top searches.
    The average person will select one of the top 5 searches (they don’t care if its a .com, .net, .org, or .co), they will just blindly choose.
    The only people who really seem to care about the extension are domainers. I would have thought that domainers would embrace this opportunity. Here is a chance to get keyword rich domains to develop, park, or sell to a end user but instead it seems that many would prefer to bite their nose to spite their face.
    Why not just let it play out. Businesses will be the END ALL determining factor in this anyways, not the speculators or the domainers. If the businesses like it and jump on it, the it will be a success if not, it will be all those other extensions all over again.

  33. 2010 July 27

    To use yylex words:
    “.co is probably not worth much if not for “domainers”. ”

    So in order to join the “.co” domainer parade I decided to blow $25 on 2010-07-21 and reserve “CapitolHill.co” where I also own CapitolHill.com which easily gets 20+ non-seo organic typins a day. I have yet to get one “.co” typin.

    Contrary to Christopher Hofman 2015 “book” just menioned – the fundamentals will not change.
    It does not take alot of genius to realize “.co” just another useless, worthless non-brandable non.com -

  34. 2010 July 27
    Jason permalink

    yylex

    .CO is run by Colombians (fully Colombian company and colombian entrepreneurs). If you are referring to the technical stuff (DNS, SRS), yes, those things are operated by Neustar.

  35. 2010 July 27
    Domo Sapiens permalink

    Christopher Hofman permalink
    If you are a new company and looking for a great domain for your website then .co is a great possibility. 150 million .com have been registered and the well of good domain names has dried out.

    Here are my two predictions for 2015

    1. Many people will not remember if .com or .co came first
    2. Most new websites will use .co. .com sites will be seen as first generation

    Colombia or not. Its really not the point. Its the public perception which counts
    **********
    The public perception is NONE , it doesn’t exist and it will remain that way.
    Domainer’s are not in the business of changing well establish and cemented habits nor reinventing the wheel.

    Even my grandma .com’s everything…

    The owner of the .coms are salivating, waiting for any clueless company that chooses to develop and advertise a .co

    I had my doubts with .mobi ..my mental lapses per se , I remember how thinking : How can it be? that some many domainers have it wrong ? wth this extension I have no doubts , water under the bridge in a few months (tops year and half)…

    GD has it second because it knows showing it ready available it will increase the chances of a new registration (decent names in all other extensions are taken)…
    It ‘s all about the bottom line as any business , it did it with .me “I mean they pushed that aberration for quite awhile ” so it will do to the .co till the next big thing/extension.

    Lastly more imprtant of how many domains are beign registred or are sold so far and for how much …you need to look at “who is doing the registering/buying?”

  36. 2010 July 27

    @Christopher Hofman
    In 2015
    “1. Many people will not remember if .com or .co came first.”

    Sorry, but I can’t resist. I will gladly wager $1,000 right now against that prediction. In fact, I’ll take the same bet for 2020. Deal?

  37. 2010 July 27
    Em John permalink

    I think many people are overlooking or underestimating the “shortness” factor with .co. Ultimately most people are looking to do things faster or more efficiently and this pace will only get faster. If it were available, I would get .o or .e for an extension cause its quicker, easier. I have already tested the .co dissemination theories by telling colleagues that .co extension is available. Mentioning that its `c-o`as in company has them never forgetting. Stands to reason…`co`has been around for hundreds of years.

  38. 2010 July 27
    Em John permalink

    David,

    Although I wouldn`t bet (cause i`m not a betting man). I`m kinda split over your bet because I think domainers have longer memories than the general population. I`m pretty sure 95% of people don`t care about domaining history and that they only get to their intended website knowing .co or .com just as part of the address and nothing else. I would imagine if you did a sample group of 1000 people and asked which domain came first, net or .com, most would say .com only because it`s more common and the fact is they don`t know at all. Both were initiated together. You might get the same sampling in 5 years time and for the same reasons. They really don`t know and don`t care.

  39. 2010 July 27

    @Em John,
    You ARE a betting man – you are betting on “.co” – and should your bet prevail – there would be 2 on the shelf (“.co” & “.com”) – and when there is 2 on the shelf – all 500+ non.com’s are on the shelf – and you have a perfect Socialist Internet – where everybody is equal – albeit miserable – I will apply Churhill’s quote below.

    The inherent vice of capitalism is the unequal sharing of blessings (.com’s) ; the inherent virtue of socialism (.com and all non.com’s are equal) is the equal sharing of miseries. – Winston Churchill

  40. 2010 July 27
    Em John permalink

    There is no `betting` on .co. I`m an investolator. Not a speculator. I also have other extensions. No .mobi, no .me no .tel. Research and due diligence creates an investolator.

    And how you analogize a Churchillian quote with domain extensions, I`ll never know but it may be wiser to look into the terms monopoly and oligopoly as they apply to .com and .co. LOL If you are saying that .co is leading us into a socialist state, I think you missed your calling as a professional hyperbolist.

  41. 2010 July 27

    @Em John:
    How about this quote instead “Investolator” or did you say “Invest-debater” – obviously you are into this .co bill of goods very deep – so nothing but frustration is going to come out – as you have made very obvious with your huge genius words.

    “A government (ICANN) big enough to give you everything you want (.com, .co, …) , is strong enough to take everything you have (.co – Columbian Government once everybody switches because of you and appantaly all your multi-millions of your .co colleagues) .”
    – Gerald Ford – Presidential address to a joint session of Congress (12 August 1974)

  42. 2010 July 27

    Em John:
    With the exception of some powerful ccTLDs in their own countries, the general public has no knowledge of anything but dotCom because they simply couldn’t care less. It’s really no more complicated than that. Personally, I hope that dotCo does well because the more money investors make in any TLD the better it is for our industry period. But to compare dotCo’s potential in any way to dotCom (which is no longer a TLD, but basically the brand for the Internet) is unrealistic – and that is the point where domainers will get burned.

  43. 2010 July 27
    Em John permalink

    David,

    Which general population are we talking about…The US? I know that .com is all the general population `knows` but nothing remains in a static state. As I have a `few`.coms myself, it would be nice to say the .com will remain at such high prices but in reality, I know that is my bias. History shows, in most every sector, that the champ will be eventually knocked off, at some point. I`m not saying that is .co, but some Russian kid is in his bedroom right now creating something that will revolutionize the internet or how we do communication. So it will be interesting to see.

    Brian,

    Hyperbolic just means you are blowing things out of proportion.

  44. 2010 July 27

    .COM is the same as prime real estate. Homes on the beach in Malibu, condos in Manhattan will always be in demand.

    As hyped up as .CO is right now there have still been more .COM regs in the last week. Even in 2010 .COM averages 2M regs per month. It is not going anywhere.

    Brad

  45. 2010 July 27

    My experience is the Germans are the most dedicated (with their money) in buying the “.com” to support their “.de” national brands – a pretty good indication that even the savvy consumer in Germany recognizes the “.com” as being the brand for the Internet.

  46. 2010 July 27
    Domo Sapiens permalink

    When I see the likes of amazon.com ebay.com google.com microsoft.com facebook.com cnn.com aol.com baidu.com godaddy.com snapnames.com or even thedomains.com changing their name to .co or whatever that Russian kid is brewing … I worry about.
    MultiBillion/Multinational ecommerce platforms and thier Brands will go down the drain…yeah right.
    Hell will freeze over fisrt.

  47. 2010 July 27

    You’re a genius. One controversial extension tied into a informative article translates into a massive traffic generator. .com wil always be the best.

    Every end-user that backs put of a sale usually objects when the .com is not part of a deal. There are many .com websites that sell for thousands, bur the all the other extensions are still available.

    One wise website owner and industry leader told me to only register the .com unless the names are great in other extensions. Domaining is a learning game. Persistence is key to becoming successful as a domainer. .com is the best extension, will always be number #1.

  48. 2010 July 27
    fizz permalink

    I still predict .mobi will eat .co for breakfast!

  49. 2010 July 27

    Yes .Mobi Dick will eat .co for breakfast in the middle of the bermuda triangle when all non.com’s now live

  50. 2010 July 27
    Duane permalink

    Sorry, Ijust have to jump in one more time.

    @ Brianwick
    “My experience is the Germans are the most dedicated (with their money)”

    Absolutely right! This is why I am more than suprised that so many -GermanLanguage.co- names are being registerd! This is very unusual and this kinde of hype did not happen with other newcomer TLD’s!

    “buying the “.com” to support their “.de” national brands”
    Sorry but this is not the main reason! Having developed several websites in German, there is something to consider when trying to do business in Europe.
    Many country’s on little space and many cctld’s! Just imagine every state in the U.S. had there .TX , .OK , .IL there would be 52 different state TLD’s eventhough all speak the saim language. This is simular with the German language, it is spoken in several country’s in Europe. So if you have to use a “Non country targeted TLD to A) get customers non confused that they can use the service offered on the website because if a Austrian recognizes .de on site, they will question if they can use the offer of a foreign country’s (.de) website. B) Considering the SEM and SEO perspective your also screwd when wanting to offer your goods in several German speaking country’s by using a .de which C) is probably why the .Co could stand a good chance of being used quite often because Google is allowing the .CO to be targeted to any GEO area.

    “a pretty good indication that even the savvy consumer in Germany recognizes the “.com” as being the brand for the Internet”

    Like I have said it has nothing to do with .com being the brand of the internet, because in Germany the .com, if your lucky, will only grab 20 % of a .de price tag. Sorry but in Germany the .com has as much value as a .net or .org in the U.S

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