With the auction for E.Co hitting $25K today with almost 2 days to go, Twitter.com announced today that it acquired and was going to use T.CO as its official URL shortener.
The Whois shows the domain name was registered as part of .CO Internet’s Founders’ Program.
T.Co now resolves to a Twitter page which says:
“”Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting tweets.””
“”Twitter’s link service at t.co is used to better protect users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. When there’s a match, users can be warned before they continue:””
“”Our link service will also be used to measure information such as how many times a link has been clicked. Eventually, this information will become an important quality signal for our Resonance algorithm—the way we determine if a Tweet is relevant and interesting.
“”All links included in Direct Message notification emails currently pass through our link service and are converted to a t.co link. We’ve also begun testing this service for links in Tweets; our recent blog post has more information on what we’re building.””
“”If you’re wanting to shorten links to share with others, please see this help page on using URL Shorteners. You can continue to use a URL shortener to shorten links, and any tracking metrics (like those from bit.ly) will continue working as before.””
“”The link service at t.co is only used on links posted on Twitter and is not available as a general shortening service.””
I interviewed the CEO of the .CO Registry Juan Calle a couple of weeks ago and was quite impressed with the organization and plans of the .CO Registry. If you didn’t read the interview you might want to check it out.
No doubt this is further proof that the .CO folks are on top of their game and .CO is here to stay.
Anyone who hasn’t placed their vote for the final selling price of E.CO there is still time to do so on our poll on the right.
I’m proud to say I started the bidding out on this domain auction at $10K to the benefit of the American Cancer Society.