The catalytic and final tiping point will be when Google decides to use the .mx

Nic.mx is very commited and have all the resources needed.

The question is not “if the .mx will be the most popular” the question is “when..?”

It’s has been painful and long , hopefully nic.ar is watching and decides to make a move now rather than later (like taking a bad medicine)

(I own one .mx more of a defensive move/registration than anything else.)

.com .net .org .tv are good extensions in Mexico but at this point the com.mx the most popular.

http://www.sales.mx/mexico-embraces-mx-top-level-domains-study-finds/

grateful for any feedback on this. thanks

same for honda.mx this is the extension they chose for advertising in tv and other media, and they are activley using it.

give it time. mx is not even a year old, but it will get there

Go ask the crowd at NASSCOM for their view, or better still, take a trip to Mumbai and you can see the proliferation of .in for yourself. From SMEs to Fortune 500 companies, all of them are embracing .in and their resale values are in keeping with this trend.

At the current time the same keyword in .in is worth 20x of the .co.in, at the very least. This has been discussed threadbare on NamePros and DnForum, please take a look for an indepth view.

@Michael Costello: Tbh, if I own the .com for any keyword / term, I don’t bother with the .in either. But if you have a local presence, it would have made sense long term.

@Steve: “So you see, for a start-up or other company that can not obtain keyword.com.mx, the keyword.mx still packs a big advantage and can quickly make them a new player in the Mexico market.” I’m in complete agreement with your reading here. Good Luck with your investments.

@MHB: .mx is still new, give it 5 years and Zipf’s Law will come to bear imho.

I looked at .mx – were still a lot of good domains available for hand registration when I did, but I decided not to pursue it for these reasons:

1. Didn’t know the local language and / or sensibilities

2. Didn’t think long term holding costs would be viable for me.

3. Had better ROI investing in other domains.

Which brings us to the title of the post, are they worth something, for sure, how much is dependent on how fast local business adopts it.

One thing I will say is that for SEO purposes there is no difference, and that poses a pretty nice opportunity for any business in Mexico to gain leverage in competitive markets. For example, if you go to Google.com.mx and type in ‘domain sales’ (without quotes) and then on the results page, drill down in the left sidebar to show “Páginas de México” and there you will see my website is the #1 result. Now all I have really done is my own self-proven on-page optimization strategy. I have really made no efforts to do any link-building, aside from a few forum posts and blog comments.

So you see, for a start-up or other company that can not obtain keyword.com.mx, the keyword.mx still packs a big advantage and can quickly make them a new player in the Mexico market. This advantage is no different than the reasons domainers are bullish on the value of strong generic keywords in already proven extensions. There will always be options for business owners, for instance, try to purchase your keyword.com.mx on aftermarket if it is for sale at all, and at what price, or, buy something like MyBrandableKeyword.com.mx and pay someone a bunch of money to SEO the hell out of it or spend serious dollars in advertising. Now, obtaining the keyword.mx is another newly available option. It will take some time for wider adoption, despite the SEO benefits, which in most cases as we know end-users dont seem to really understand anyway. I think the market will mature as more .mx domains see proper development and marketing by businesses. If anyone has a developed .mx website please drop me a line as to that end I am trying to showcase some other developed .mx domains. thanks – Mike

Thanks for your info. Don’t hear much about .ie, will be in Dublin, Ireland for the domain Traffic conference in August which I hope many of you guys will be there.

Thanks, Jim

Definately .de and .co.uk Jim, i would also say Australia .com.au ,China .cn,Spain.es and Ireland .ie also prefer their own cctld over dot com.