TechCrunch: Google Buys Social Networking Site Aardvark For $50 Million
2010 February 11
According to a report in TechCrunch, Google has acquired Aardvark, a San Francisco start-up whose service melds Internet search and social networking for an estimated $50 million dollars.
Aardvark, which counts two ex-Google employees among its founders, has pioneered a new type of Internet search dubbed “social search.” Instead of looking at Web pages to find answers to search queries, Aardvark’s service taps a person’s network of social contacts.
The deal is Google’s sixth purchase announcement since September, as it picks up the pace of acquisitions.
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