GMC May Stop All TV Ads In Favor Of Viral Marketing & Smart Phone Ads

According to Autonews.com, GMC says it could drop TV commercials altogether in favor of Viral marketing.

The article quotes Steve Rosenblum, Buick-GMC’s director of advertising and promotions, as says GMC needs new types of advertising for young shoppers saying it would target a new audience,  people 35 or younger which may mean no TV commercials.

“”Instead, Rosenblum’s team has developed a brochure with bar-code-type designs called quick response codes that smart phones can read. Phones scan the codes and point consumers to Web pages that give details on the Granite’s features, offer opportunities for social networking and discuss designers’ inspirations for the concept.”"

GMC is pursuing smart phone marketing, he says, because studies show that by 2011, two-thirds of cell phone sales to people under 40 will be smart phones.

Go check out the article as further proof that the ad world is going online.