All I can say the more.. drama and sex.. You win!
ofcourse they will hit a homerun, still curious what
Ms. Obama would look like in a Bikini, OK.. back to
commercial again .. LOL

Success.

Without this ad, we’d never be having a discussion about
CrazyDomains.com.au

My comments are only directed as an overall comment if they were to try to break into the US market with advertising, much like GoDaddy did. I have no idea if they want to stick with Australia only and what the advertising market looks like as it related to sex in Australia.

I will also grant that two companies does not an industry make, but when it comes to Domain companies in the eyes of the general public, it might. As far as the US public is concerned, GoDaddy is the only entity. Adding a new player in the market with a similar brand (Sexy Women/images, Funny Ads) dilutes both of their messages and more importantly makes them look like a copycat. The use of Danika Patrick or Pamela Anderson is really of little consequense. Danika has Sports Racing chops and Pamela has TV and “Sexy” fame. It helps to shape the content but the message is the same. Pamela’s more widespread fame just helps CrazyDomains get associated with Sexy in a more tangable way.

The point I was trying to make relating to using sex to sell to “Business Solutions” (CrazyDomains)vs. a more general, broad message of “Go here to get your cheap domain” (GoDaddy) is strictly a what works better to that audience. Yes Business decision makers are also members of a mass audience but this kind of message makes it hard to put that business message into context.

Let’s also not kid ourselves. Using sex to sell is more about the shock value than pulling at people’s heart(?!?) strings. Other countries are just more progressive about allowing it on tv and in public discourse. That is why humor is the primary platform.

All that being said, it could work for them if they are aggressive about promoting themselves, but that could work regardless of who their spokesperson is or if they went after a non-sexy message. If they just want to capture Australia and other non-GoDaddy markets, the question is moot. Just feel like if they were to invest that kind of $$, might have been able to carve out a better, and much bigger, chunk of the audiences attention if they went in a different direction.