Even After Lawsuits, Advertising.com Is Still Being Called Ad.com By The Mainstream Media

2009 December 3
by Michael H. Berkens

After the mess caused by AOL’s claim to Ad.com a domain they do not own and the lawsuits that followed, I was surprised to see an article out today on MediaPost.com entitled:

Report: AOL To Pull Premium Advertising From Ad.com

The article then goes on to talk about how AOL’s “will stop selling premium inventory inventory through its Advertising.com ad network in an effort to boost pricing”

The article then goes on to say, they expect “the company to begin selling premium advertising directly rather than via Ad.com”

The article also notes:  “”AOL began selling part of its premium inventory on Ad.com in 2007″

So including the title of the story,  here is the tally;

The AOL product correctly referred to as advertising.com 1 time,

ad.com, not their domain name,  3 times.

7 Responses leave one →
  1. 2009 December 3

    yep…I was at the SearchEngineStrategies website the other day looking at videos from last years’ show and a guy called it ad.com.

  2. 2009 December 3
    MHB permalink

    Tim

    There are a ton of times that AOL’s product was call ad.com, in previous years, but this is the first time I have seen it since the lawsuits were filed

  3. 2009 December 3

    .

    thanks to review an article from MediaPost.com (that I discover only today) since it’s a VERY interesting website with LOTS of useful info and directories

    .

  4. 2009 December 4

    they should be sued badly

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