You do not buy domains to plop up a bunch of garbage and throw them all on some server, then ‘sign up’ with every sponsor you can think of and try and get rich for free.

You do not buy up every domain name that anyone else could possibly even remotely want, so as to hold it hostage and hopefully one day make it ‘big.’

And you certainly do not combine the above two.

Because anyone who does that is spamming, at least that’s what the very same people said who are doing exactly that.

And that’s why the lawsuit exists.

why do you buy a domain name in the first place? To develop or hold as an investment and sell at a later date in the future.

However, I just learned of a new site DomainAdvertising.com, rolling out a “Targeted” domain advertising platform, to significantly leverage domain traffic to brands and companies across all industries. They are a very big consortium investment company, coming from the outside with more sophistication and creativity than what we currently have in the domain industry. If they get it right, then that will make all the difference for domainers and goodbye Yahoo or Google dependency PPC income for good!

You raise a few issues:

“”Too many advertisers get into Pay Per Click (PPC) deals with little understanding of where their ads will appear.”"

I totally agree. Advertisers need to understand what they are buying and what they could be buying but not.

The more educated the advertiser is the better it is for everyone.

But the problem as I see it is that advertisers don’t understand domains and when they read statements made by lawyers which combine:

“spyware, domain name parking sites (also known as bulk registration sites), pop-ups, pop-unders, and typosquatting sites.”

Into one category and then ask “do you want to opt out?” of course advertisers are going to opt out.

Of course we know that not all domains are created equal and while a Lawyer advertising on PPC spending $20 a click to be listed under “trial lawyers” on Google search, would not want to pay $20 a click for his ad to appear under 3mn4is8.com they should want it to appear on triallawyers.com.

Of course for an advertiser to understand that they must be educated and who is going to educate them?

Yahoo sales reps?

No

They will just opt out.

As for as the legal fees, we all know that in the vast majority of class action claims the “plaintiffs” wind up getting a nominal amount, a coupon or voucher they can use for something, while the attorneys rake in millions.

I don’t think that embarrassing for lawyers that were involved, its just embarrassing for the legal system.

I never developed 1 domain and retired from PPC years ago. I know others that have as well. We “did the work” long before most were even talking about development.

There are those newer to PPC in the past few years that are hurting but most that have developed are hurting too.

You do not have to develop domains to make money online. PPC isn’t dead either. Our PPC revenue is down 50% over the past 1.5 years but even with that, we are still laughing, toasting drinks and having a great time. The money is still good, just not as good.

Your comment might sound about right to newbies but to us old schoolers, at least to this one, it sounds boastful and ignorant.

Don’t worry about passing the box of Kleenex this way.

Just sayin….

Thank you for the great analysis of the article.

larry