I jumped on the grenade for all of y0u guys here (and of course hogged up some “special promotion” of my/client’s domains) but the points are true and clear. I made the point for David Costello, I made the point for Lisa (in the comment section.

Most of all, I think I clearly and simply laid out what domains are (not URLS) and their value to a company. Now, those who know me will know which comment is mine, because my name is *ahem*, a gaming handle as opposed to my working name. (I know, I dog people for not identifying themselves, but I think this is “unfriendly territory”. My comment won’t be hard to figure out, and they PRINTED IT! LOL)

http://news.cnet.com/8601-17852_3-10276727-1.html?communityId=2101&targetCommunityId=2101&blogId=71&tag=mncol;tback

I hope I stated the obvious well enough to make even those techie guys who lost out in nabbing great domains when the time was right to think twice about writing idiotic articles like this one. (Maybe it wasn’t so idiotic. Maybe they purposely suckered us in to get some comments and traffic from our community).

thanks big Mike

Stephen Douglas
http://www.successclick.com

alias…

whoever you are you’re welcome – i didnt even think that would happen. oh well!

having said that why would anyone say that domain names dont matter? because if i typed in stomach exercises into the search box in google i am more apt to click on the ad that has stomach exercises in the title, in the description and in the destination URL (domain name) and 3 times more likely to click on the ad that has http://www.StomachExercises.com as the destination URL and a good percentage of these folks actually still skip the search altogether and just type in stomachexercises.com in the address bar. yes lots of people still operate this way.

i never have but thats just me – people make HUGE mistakes by advertising to what they would respond to versus advertising to what the world actually responds to.

these days if you want a good quality score and lower CPC and higher ad position you need to go the extra mile and create separate ads for EACH keyword or kw phrase and also (the part that everyone neglects to do out of laziness) is to create a separate landing page for EVERY keyword or kw phrase that is focused tightly around that keyword – the landing pages, then as a group, can funnel the traffic into your actual website where you will have many articles and lots of info on lots of different topics – but if you just create a couple ads for a hundred different keywords and send all that traffic straight to your website you are absolutely blowing it! and believe the guy with the stamina to outlast everyone from and ROI and conversion standpoint is the guy who goes the extra mile and does 5-10% more than everyone else.

remember: you only have to create the ad and the landing page once (of course you can and should always test and tweak) — after that its mostly great targeted traffic on autopilot often times for less money per click than the guy 3 spots beneath you because his quality score wont be as good as yours.

there are many people out there selling these last 5 paragraphs in a report for $10 or as part of a $67 e-book. i know because i’ve bought them.

i hope this helps anyone out there who previous to 5 minutes ago was convinced that domaisn dont matter.

buy all the available dot coms in your niche and create separate ads for each and separate landing pages for each and redirect that traffic to your main money domain (which can be named anything – that domain is the one that really doesnt matter much – but in a perfect world your main money domain is a catch short memorable .com)

i have been thinking about creating an e-book filled with useful pointers and tips – short and to the point – taking the highlights i have gleaned from spending entirely too much money on online advice – most of which has been bunk – but there have been some really nice golden nuggets mixed in there.

does anyone think a book like this would sell if i priced it around $17 and gave some nice bonuses?

this is my first market test question ever so please if you have any opinions on the subject i would love to hear feedback.

thanks,

ez

http://www.cuil.com/info/management/

Hard-core techie! They always hated domainers and anything with commercial bone in it’s body.

They are purists that want the Net to go back to how it was in 1993.

And….ture…as was mentioned they know nothing about business/marketing/branding etc…..

As such, this may (or may not be) the view of the publisher.

How is this newsworthy anyway?

Correct and CBS owns over 100 broadcast radio stations and Last.FM which the bought in a separate transaction for $280 Million and yet they park Radio.com.

http://www.techcrunch.com/2007/05/30/cbs-acquires-lastfm-for-280m/