Comments on: Fall Out From TRAFFIC Announcement: Moniker.com is Out: Will There Be A Trade Show War? http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/ Sun, 12 Feb 2012 20:38:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stephen Douglas http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15491 Stephen Douglas Sat, 20 Jun 2009 10:19:17 +0000 http://www.thedomains.com/?p=3806#comment-15491 As the producer of a domain conference in 2007, I wanted to do what all domain conferences and domain auctions should be doing now: • THEMED DOMAIN AUCTIONS AND ADVERTISING THESE AUCTIONS TO THE THEME DEMOGRAPHIC THREE MONTHS AHEAD • FREE TICKET TO ANY NON-DOMAINER (End-User) COMPANY THAT IS BIDDING AT LEAST $50,000 ON A DOMAIN AT THE EVENT AUCTION. Heck, why not give any company outside the domain industry at least ONE free ticket to attend (especially if the attendee is the company's marketing director) so they can see how the domain industry rolls. • LET THE "NOISE" IN, TO KEEP THE CONFERENCE INTERESTING AND FILLED WITH DRAMA. OTHERWISE, WE'RE ALL GOING TO BE SLEEPING IN. These ideas have also been presented by other domainers and they are catching on as something we should be expecting to see in the future from domain conferences and live auctions. TRAFFIC will continue to thrive, Domainfest will continue to amaze, and DRT will continue to educate, but only if we stop the incestuous cycle of invitees. We need new blood. Having booths at Adtech is a nice start, except unless you're spending that same amount of money specifically targeting the marketing directors at major companies, the advertising community is going to look at domains as "parasites" sucking the cash out of their pockets. No ad agency wants their client to buy a $1million domain name that will continually bring in eyeballs when the ad agency itself is charging the company ten times that much to bring in eyeballs for an average of 60 days through mainstream media. That's why you always see totally stupid domain names combined with ads for large companies, and the domain names are actually just promoting the ad campaign's theme. Ad agencies need to find a way to make money with domains. Nobody has showed them how to do this (I have an idea how, in combination with a domain service). *Tips from a live event producer with 25 years experience Nice article, Mikey. As the producer of a domain conference in 2007, I wanted to do what all domain conferences and domain auctions should be doing now:

• THEMED DOMAIN AUCTIONS AND ADVERTISING THESE AUCTIONS TO THE THEME DEMOGRAPHIC THREE MONTHS AHEAD

• FREE TICKET TO ANY NON-DOMAINER (End-User) COMPANY THAT IS BIDDING AT LEAST $50,000 ON A DOMAIN AT THE EVENT AUCTION. Heck, why not give any company outside the domain industry at least ONE free ticket to attend (especially if the attendee is the company’s marketing director) so they can see how the domain industry rolls.

• LET THE “NOISE” IN, TO KEEP THE CONFERENCE INTERESTING AND FILLED WITH DRAMA. OTHERWISE, WE’RE ALL GOING TO BE SLEEPING IN.

These ideas have also been presented by other domainers and they are catching on as something we should be expecting to see in the future from domain conferences and live auctions.

TRAFFIC will continue to thrive, Domainfest will continue to amaze, and DRT will continue to educate, but only if we stop the incestuous cycle of invitees. We need new blood.

Having booths at Adtech is a nice start, except unless you’re spending that same amount of money specifically targeting the marketing directors at major companies, the advertising community is going to look at domains as “parasites” sucking the cash out of their pockets. No ad agency wants their client to buy a $1million domain name that will continually bring in eyeballs when the ad agency itself is charging the company ten times that much to bring in eyeballs for an average of 60 days through mainstream media. That’s why you always see totally stupid domain names combined with ads for large companies, and the domain names are actually just promoting the ad campaign’s theme. Ad agencies need to find a way to make money with domains. Nobody has showed them how to do this (I have an idea how, in combination with a domain service).

*Tips from a live event producer with 25 years experience

Nice article, Mikey.

]]> By: wones http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15458 wones Fri, 19 Jun 2009 02:05:02 +0000 http://www.thedomains.com/?p=3806#comment-15458 Great comment Rick. PeopleSearches.com Great comment Rick.

PeopleSearches.com

]]> By: Rick Schwartz http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15451 Rick Schwartz Thu, 18 Jun 2009 21:08:57 +0000 http://www.thedomains.com/?p=3806#comment-15451 Just for the record, there have been about 5 folks that have ever been not invited to TRAFFIC. We will still reject anyone who we believe will be a disturbing influence and prevent other attendees from wanting to come to the show. Secondly, the contract with Moniker ended. It was a multi year business deal that neither party renewed. There are no hard feelings. We all had a good run. Monte, Howard and I will be friends for a very long time. As for the deal with Rick, that is our business. All I can say is we all believe this is a great move for the entire industry. We all have a similar vision how to take the domain industry to different sectors of business throughout the world and overcome obstacles that we have faced for many years. To expand the industry to include companies that domainers will need to have a relationship with in the future. Just for the record, there have been about 5 folks that have ever been not invited to TRAFFIC. We will still reject anyone who we believe will be a disturbing influence and prevent other attendees from wanting to come to the show.

Secondly, the contract with Moniker ended. It was a multi year business deal that neither party renewed. There are no hard feelings. We all had a good run. Monte, Howard and I will be friends for a very long time.

As for the deal with Rick, that is our business. All I can say is we all believe this is a great move for the entire industry. We all have a similar vision how to take the domain industry to different sectors of business throughout the world and overcome obstacles that we have faced for many years. To expand the industry to include companies that domainers will need to have a relationship with in the future.

]]> By: Domain Investor http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15449 Domain Investor Thu, 18 Jun 2009 20:38:02 +0000 http://www.thedomains.com/?p=3806#comment-15449 BC quote "TRAFFIC no longer being invitation only — and previously banned folks to be welcomed back with open arms… " Oh, NO !!! They are going to let the riff raff back in. :) (just joking.) BC quote
“TRAFFIC no longer being invitation only — and previously banned folks to be welcomed back with open arms… ”

Oh, NO !!!
They are going to let the riff raff back in.
:)

(just joking.)

]]> By: Brian Carr http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15447 Brian Carr Thu, 18 Jun 2009 19:49:47 +0000 http://www.thedomains.com/?p=3806#comment-15447 That would explain today's announcement by Rick Latona of TRAFFIC no longer being invitation only -- and previously banned folks to be welcomed back with open arms... That would explain today’s announcement by Rick Latona of TRAFFIC no longer being invitation only — and previously banned folks to be welcomed back with open arms…

]]> By: MHB http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15442 MHB Thu, 18 Jun 2009 18:22:04 +0000 http://www.thedomains.com/?p=3806#comment-15442 Adam Although I have no inside information, my guess is that Latona bought into the TRAFFIC show as a part owner along with Rick and Howard. Therefore its a business move rather than a "dumping" of moniker.com Adam

Although I have no inside information, my guess is that Latona bought into the TRAFFIC show as a part owner along with Rick and Howard.

Therefore its a business move rather than a “dumping” of moniker.com

]]> By: Adam http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15439 Adam Thu, 18 Jun 2009 16:54:38 +0000 http://www.thedomains.com/?p=3806#comment-15439 It's too bad that history repeats itself. This battle will do no good for the space really. If there's a battle the easiest way to end it is for the shows to be free. :) Interesting that TRAFFIC dumped moniker after their sales at the last auction. It’s too bad that history repeats itself. This battle will do no good for the space really. If there’s a battle the easiest way to end it is for the shows to be free. :)
Interesting that TRAFFIC dumped moniker after their sales at the last auction.

]]> By: Brian Carr http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15433 Brian Carr Thu, 18 Jun 2009 14:41:49 +0000 http://www.thedomains.com/?p=3806#comment-15433 Yep, we've had booths Adtech as well -- think we gotta get a regular panel as an industry. Cheers, b Yep, we’ve had booths Adtech as well — think we gotta get a regular panel as an industry.
Cheers, b

]]> By: Howard Neu http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15423 Howard Neu Wed, 17 Jun 2009 21:57:32 +0000 http://www.thedomains.com/?p=3806#comment-15423 Both MONIKER and Rick Latona Auctions were at AD-TECH along with our T.R.A.F.F.I.C. booth. We are working hard at bringing in outside industries that can only put additional money in Domainers' pockets. T.R.A.F.F.I.C. means BUSINESS. Both MONIKER and Rick Latona Auctions were at AD-TECH along with our T.R.A.F.F.I.C. booth. We are working hard at bringing in outside industries that can only put additional money in Domainers’ pockets. T.R.A.F.F.I.C. means BUSINESS.

]]> By: MHB http://www.thedomains.com/2009/06/17/fall-out-from-traffic-announcement-monikercom-is-out-will-there-be-a-trade-show-war/comment-page-1/#comment-15421 MHB Wed, 17 Jun 2009 21:26:43 +0000 http://www.thedomains.com/?p=3806#comment-15421 Brian I believe Howard from TRAFFIC went to Adtech this year before the TRAFFIC show and had a booth and I know Monte from Moniker.com has had a presence at the Affiliate Submit and hosted domain auctions their in the past. Your company is one of the few better positioned to bring more attention to the domain business Brian

I believe Howard from TRAFFIC went to Adtech this year before the TRAFFIC show and had a booth and I know Monte from Moniker.com has had a presence at the Affiliate Submit and hosted domain auctions their in the past.

Your company is one of the few better positioned to bring more attention to the domain business

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