Microsoft CEO, Steve Ballmer formally introduced Bing.com Microsoft new search platform today at the All Things Digital conference hosted by The Wall Street Journal.
According to the Journal, the search engine “is different from its predecessor and rivals’ search engines, with search results displayed on the left hand side of the Web page. It also allows users to access a range of categories of search, which Microsoft hopes will give consumers more search options. Microsoft has targeted four distinct categories of search: shopping, local, travel and health. Each search will prompt a more detailed range of search options.”
As for their choice of name for the search engine Ballmer was quoted as say “We Needed A Name That Says This Is All About Search” and apparently Microsoft thought that Bing.com says search.
For me I still think of cherries.