Comments on: PPC Study:A Generic Domain Doubles The Clicks On A PPC Campaign http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/ Sun, 12 Feb 2012 20:38:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Importance of Branding a Domain Name Correctly | Bloggyfi http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-101260 The Importance of Branding a Domain Name Correctly | Bloggyfi Wed, 11 Jan 2012 01:41:13 +0000 http://www.thedomains.com/?p=2888#comment-101260 [...] also happens to be true for clicks. Recent research shows that when your website name “says what it does on the tin” there are more clicks than [...] [...] also happens to be true for clicks. Recent research shows that when your website name “says what it does on the tin” there are more clicks than [...]

]]> By: Exact Match Domains Can Double Clicks on PPC Ads | Nichehosters: Hosting, Web Design, SEO and other Tips http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-88914 Exact Match Domains Can Double Clicks on PPC Ads | Nichehosters: Hosting, Web Design, SEO and other Tips Fri, 08 Jul 2011 15:12:49 +0000 http://www.thedomains.com/?p=2888#comment-88914 [...] reported by TheDomains.com, the success of the exact match domain was due to “The close match between the domain name [...] [...] reported by TheDomains.com, the success of the exact match domain was due to “The close match between the domain name [...]

]]> By: Drastically Improve PPC Performance With An Exact Match Domain | Social Media & Internet Marketing News for Business | Marketaire http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-88884 Drastically Improve PPC Performance With An Exact Match Domain | Social Media & Internet Marketing News for Business | Marketaire Fri, 08 Jul 2011 04:16:13 +0000 http://www.thedomains.com/?p=2888#comment-88884 [...] TheDomains.com determined that the success of the exact match domain came down to the close match between the domain itself and the actual product searched, regardless of the ad group keywords used. Automatic bolding of the search terms was also present in the domain when searched, as well as the potential for the domain itself to impact ad quality score. [...] [...] TheDomains.com determined that the success of the exact match domain came down to the close match between the domain itself and the actual product searched, regardless of the ad group keywords used. Automatic bolding of the search terms was also present in the domain when searched, as well as the potential for the domain itself to impact ad quality score. [...]

]]> By: Calculate Marketing http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-63517 Calculate Marketing Tue, 12 Oct 2010 02:40:51 +0000 http://www.thedomains.com/?p=2888#comment-63517 Interesting point by Andrew, about how conversion rate might be affected. I guess receiving a higher number of clicks would be great if all things are equal, but are all things really equal with a different domain name? Interesting point by Andrew, about how conversion rate might be affected. I guess receiving a higher number of clicks would be great if all things are equal, but are all things really equal with a different domain name?

]]> By: Andy http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-32427 Andy Tue, 13 Apr 2010 20:02:02 +0000 http://www.thedomains.com/?p=2888#comment-32427 It's not surprising the results of the generic domain outdid the other 2; however I'd be curious to see the data pertaining to average position of ads for the generic domain vs the other 2. In most cases (speaking from own experience), the generic domain will consistently attain the #1 position since it is containing the generic search ("electric bicycles"). As a result, Google or any search engine will/should deem this ad as likely being the most relevant to the user's query which in turn increases the probability of clicks and in turn increases the monetary value of the ad from the search engine's viewpoint. Of course the domain name also plays into a high QS which in turn contributes to higher positioning, but nonetheless I am curious to see the avg. positions of all 3 domains. Also, the generic domain may have produced higher clicks & CTR statistics but what about conversions? Did the domain have the same effect on conversion statistics in comparison to the other 2? It’s not surprising the results of the generic domain outdid the other 2; however I’d be curious to see the data pertaining to average position of ads for the generic domain vs the other 2. In most cases (speaking from own experience), the generic domain will consistently attain the #1 position since it is containing the generic search (“electric bicycles”). As a result, Google or any search engine will/should deem this ad as likely being the most relevant to the user’s query which in turn increases the probability of clicks and in turn increases the monetary value of the ad from the search engine’s viewpoint. Of course the domain name also plays into a high QS which in turn contributes to higher positioning, but nonetheless I am curious to see the avg. positions of all 3 domains.

Also, the generic domain may have produced higher clicks & CTR statistics but what about conversions? Did the domain have the same effect on conversion statistics in comparison to the other 2?

]]> By: uberVU - social comments http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-27429 uberVU - social comments Wed, 10 Mar 2010 02:15:51 +0000 http://www.thedomains.com/?p=2888#comment-27429 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by Quality_Score: Quality Score PPC Study: Generic Domain Doubles The Clicks On A PPC Campaign http://cli.gs/D5Tv6e... Social comments and analytics for this post…

This post was mentioned on Twitter by Quality_Score: Quality Score PPC Study: Generic Domain Doubles The Clicks On A PPC Campaign http://cli.gs/D5Tv6e...

]]> By: Eric http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-27392 Eric Tue, 09 Mar 2010 18:33:40 +0000 http://www.thedomains.com/?p=2888#comment-27392 I'm a big fan of using generic domain names, but as with most things there are pros and cons. Using a generic isn't universally "better" than a highly brand-able name, it really depends on your site and your goals. Don't underestimate the power of branding! While generics may have better PPC results (that depends a lot on the campaign, too) the trade off is that your site won't have the same "sticky factor" or brand-ability. For many sites, that is fine and dandy (most companies don't really understand or care about this anyway), but there's a reason why Books.com isn't as big as Amazon.com, Google.com trumps Search.com, Dell.com outshines Computer.com, etc. I’m a big fan of using generic domain names, but as with most things there are pros and cons. Using a generic isn’t universally “better” than a highly brand-able name, it really depends on your site and your goals.

Don’t underestimate the power of branding! While generics may have better PPC results (that depends a lot on the campaign, too) the trade off is that your site won’t have the same “sticky factor” or brand-ability. For many sites, that is fine and dandy (most companies don’t really understand or care about this anyway), but there’s a reason why Books.com isn’t as big as Amazon.com, Google.com trumps Search.com, Dell.com outshines Computer.com, etc.

]]> By: PPC Advertiser http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-23441 PPC Advertiser Thu, 10 Dec 2009 20:27:46 +0000 http://www.thedomains.com/?p=2888#comment-23441 Nice post! Very complete and detail information. That Nice post! Very complete and detail information. That

]]> By: proamarketer http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-14449 proamarketer Fri, 15 May 2009 03:40:21 +0000 http://www.thedomains.com/?p=2888#comment-14449 MBH, excellent one tip. Would even benefit the starters. Even am seeing my results in tidal with out using generic domain name. I do feel this should help even increasing the Quality Score of the over all campaign... One small thing i noted the content got duplicated...i don't think you did it knowingly.. Please correct it once as i could see the same points being reprized over the whole post... MBH, excellent one tip. Would even benefit the starters. Even am seeing my results in tidal with out using generic domain name. I do feel this should help even increasing the Quality Score of the over all campaign… One small thing i noted the content got duplicated…i don’t think you did it knowingly.. Please correct it once as i could see the same points being reprized over the whole post…

]]> By: Google Adwords Quality Score - Secrets Revealed! - Ink Tank by William Lang http://www.thedomains.com/2009/04/09/ppc-studya-generic-domain-doubles-the-clicks-on-a-ppc-campaign/comment-page-1/#comment-12856 Google Adwords Quality Score - Secrets Revealed! - Ink Tank by William Lang Thu, 16 Apr 2009 00:24:57 +0000 http://www.thedomains.com/?p=2888#comment-12856 [...] PPC Study:A Generic Domain Doubles The Clicks On A PPC Campaign [...] [...] PPC Study:A Generic Domain Doubles The Clicks On A PPC Campaign [...]

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