Comments on: Google Loses PPC Ad Case

By: Google AdWords Trademark Case Dropped After The Plaintiff Rescuecom Gets Sued For Doing The Same Thing | Domaining Manual

Sun, 07 Mar 2010 20:00:19 +0000

[...] Back in April 2009 we wrote about how the appeals court ruled against Google in favor of Resuecom. [...]

By: PPC Advertiser

PPC Advertiser — Thu, 10 Dec 2009 19:33:27 +0000

Nice post! Very complete and detail information. That

By: Steve M

Steve M — Tue, 07 Apr 2009 00:31:27 +0000

Like a number of others, I also see this–if it holds up–as a positive for owners of generic names.

Take away their trademark bidding, and where else they gonna go?

And Mike’s right on the legal liability. Google cannot pass it off on the advertisers, as they are running the operation that permits this infringement.

Josh–adding a tld to the end of otherwise non-trademarkable, generic words & terms no longer qualify for trademarks.

By: jp

jp — Mon, 06 Apr 2009 21:15:16 +0000

Never say Never. Just ask the banks. If google continues to make bad decisions that are either not productive or that steps on the feet of others, their day will come too. You just have to be patient.

By: BullS-Websites

BullS-Websites — Mon, 06 Apr 2009 21:04:28 +0000

Google never lose!!!

They might lose this one, but they will always with the WAR.

By: redundant

redundant — Mon, 06 Apr 2009 17:16:19 +0000

Here is an article talking about their patent, but I did not originally read this story their. I believe it was from an ex-employee of GoDaddy that they give the recommendation to the parking clients to not specify any words and their system would automatically avoid trademark phrases.

http://domainnamewire.com/2008/02/26/godaddy-files-patent-for-filtering-ads-on-trademark-domains/

By: MHB

MHB — Mon, 06 Apr 2009 16:53:49 +0000

Redundant

Where do you see Godaddy.com policing their own parked domains for trademarks?

We have written on many occasions about all the domains Godaddy.com sells through their action system, which are first parked by them.

By: Redundant

Redundant — Mon, 06 Apr 2009 15:24:12 +0000

If GoDaddy can police their own parked domains to make them non-Trademark infringing than Google can definitely make their ads not infringe on anyones rights.

By: Josh

Josh — Mon, 06 Apr 2009 11:11:51 +0000

Dual use is the issue here, as well as generic words that are trademarked with a tld.

By: MHB

MHB — Mon, 06 Apr 2009 03:32:02 +0000

Duane

Google can’t rid themselves of liability by putting it on the advertiser.

The advertiser might be liable as well, but if Google gets sued for putting ads on their network which are found to violate federal trademark law, they can’t just pass this is liability on.

We will see what the trial court does with it now that they are getting the case back