Comments on: The New Phone Books Are Here!: Why Traditional Print Media Continues To Die

By: Jack M Wolfson

Jack M Wolfson — Thu, 26 Feb 2009 05:29:35 +0000

I am still getting customers in one if the small local phone books in N. Texas with good results. The consumer prefers the small local books over the much larger old fashioned directories.

By: jp

jp — Thu, 26 Feb 2009 02:41:27 +0000

Screw the yellow pages and the horse they rode in on. I bought a $10k ad from them, biggest in my category in an attempt to be the 1st listing under my category. They filled a whole page that the category starts on with the alphabetical in-column ads and a bunch of ads that say “Advertise with AT&T, call today!!”. You have to turn the page over to find my $10k ad. These other people that came before my display ad paid $30 bucks a pop to get all the calls.

AT&T doesn’t seem to understand the difference between the 1st and 2nd page of search results.

Hopefully the class action suit we are trying to get put together against them will hurt them and make them go away. Anybody know a good consumer class action attorney. I’ve got several looking into the case already but I’m still shopping.

By: Rob Sequin

Rob Sequin — Wed, 25 Feb 2009 20:59:26 +0000

Interesting photo.

Looks like the building manager is going to have to pay to have this trash thrown out.

He should send the bill to the company that produced the litter in the first place.

By: Kenc

Kenc — Wed, 25 Feb 2009 20:44:39 +0000

You are all correct, it’s not a smart move to print books which yielded some 14 billion look-ups last year, right at the point a purchase is being made. I’d much rather do some Goggle search which yields millions of possible sites to look through instead of just flipping open the book and finding that local business I need in a minute or two. And of course, who needs money saving coupons in this economy.

By: Tim Davids

Tim Davids — Wed, 25 Feb 2009 20:19:24 +0000

future will probably be if you want a print version you order one…all others will be online

Yp is a good choice if used as mobile device…easy to hit yp send

By: MHB

MHB — Wed, 25 Feb 2009 20:17:48 +0000

Need newspapers:

“for puppies to poop on it”

LOL

By: BullS

BullS — Wed, 25 Feb 2009 19:55:47 +0000

We still need papers for:
Good for window washing
Swat flies
Bird poop
Fire starter
for puppies to poop on it
and lastly,

time for my honey to whack my butt!!

giddy giddy up boy!

By: BullS

BullS — Wed, 25 Feb 2009 19:53:37 +0000

Nobody knows about yellowpages or YP in other parts of the world, so why bother.

am glad my BullS website is kicking the butt of YP …

By: Patrick McDermott

Patrick McDermott — Wed, 25 Feb 2009 18:41:18 +0000

“it seems like a tremendous waste of natural resources to print way more books than are ever going to be used.”

Talk about wasteful.

Here in NYC the Yellow Pages combines both an English and Spanish version.

Everyone gets the Spanish edition even if you can’t read Spanish.

By: M. Menius

M. Menius — Wed, 25 Feb 2009 18:20:34 +0000

In a related story, the Philadephia Inquirer (a large newspaper) declared bankruptcy this weekend based on accumulated debt of $300 million dollars.

I’ve seen the Yellow Pages books. No need for them. Which is part of the reaon that AT&T (YellowPages.com) purchased YP.com for 3.85 million. It’s get online, or get left behind.