http://www.thedomains.com/2009/02/25/ids-internet-ad-spending-to-fall-for-1st-time-since-2001/ Sun, 12 Feb 2012 20:38:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.thedomains.com/2009/02/25/ids-internet-ad-spending-to-fall-for-1st-time-since-2001/comment-page-1/#comment-11970 Acro Sat, 28 Feb 2009 02:31:22 +0000 http://www.thedomains.com/?p=2392#comment-11970 In today's Lowdown at the DNJournal, ad dollars are to increase compared to traditional media spending. In today’s Lowdown at the DNJournal, ad dollars are to increase compared to traditional media spending.

]]> http://www.thedomains.com/2009/02/25/ids-internet-ad-spending-to-fall-for-1st-time-since-2001/comment-page-1/#comment-11938 jp Thu, 26 Feb 2009 02:46:44 +0000 http://www.thedomains.com/?p=2392#comment-11938 My thoughts: not shocked that it could go down for Q1. As a generalization, right now everyone is pulling back dollars from everywhere right now. But long term, maybe as soon as Q2 its going to go up again as online advertising is the clear answer when compared to old media. And like it or not companies will still have to advertise if they want new customers. I think this down economy is just what we needed to knock old media out of the minds of advertisers. Lets hope Google, yahoo, and all the big boys start putting some marketing dollars of their own into getting the attention of the advertisers. My thoughts: not shocked that it could go down for Q1. As a generalization, right now everyone is pulling back dollars from everywhere right now. But long term, maybe as soon as Q2 its going to go up again as online advertising is the clear answer when compared to old media. And like it or not companies will still have to advertise if they want new customers. I think this down economy is just what we needed to knock old media out of the minds of advertisers. Lets hope Google, yahoo, and all the big boys start putting some marketing dollars of their own into getting the attention of the advertisers.

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