Comments on: Lesson Learned: How AMEX Failed to Protect It’s Most Exclusive Brand & Let Visa Cash In: The Tale of BlackCard.com http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/ Sun, 12 Feb 2012 20:38:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-66350 Joe Thu, 18 Nov 2010 08:41:18 +0000 http://www.thedomains.com/?p=2188#comment-66350 actually, i think visa screwed up by "stealing" a name used by people to describe the competitor. i mean, if you take that name and use it as your own, you look like a total copycat. it's not cool. actually, i think visa screwed up by “stealing” a name used by people to describe the competitor.

i mean, if you take that name and use it as your own, you look like a total copycat. it’s not cool.

]]> By: When companies don’t protect their Brands ~ will the real Black Card please stand up? « IDEAS INSPIRING INNOVATION http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-27294 When companies don’t protect their Brands ~ will the real Black Card please stand up? « IDEAS INSPIRING INNOVATION Mon, 08 Mar 2010 09:22:47 +0000 http://www.thedomains.com/?p=2188#comment-27294 [...] the story in full (as appeared in The Domains). It’s a fascinating read and insight into brand blunders that major multinationals still [...] [...] the story in full (as appeared in The Domains). It’s a fascinating read and insight into brand blunders that major multinationals still [...]

]]> By: Exchange Rate http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11700 Exchange Rate Sun, 15 Feb 2009 19:55:18 +0000 http://www.thedomains.com/?p=2188#comment-11700 Quite interesting to see that VISA are buying the sponsored keywords for "black card" on google.co.uk and google.com but at for instance the Swedish localized version of Google (google.se) American Express are buying the sponsored keywords: Visa Black Card www.BlackCard.com The World's Most Prestigious Credit Card. Apply Now. U.S. SSN Required. American Express™ AmericanExpress.com Med American Express blir vardagen lyxigare och enklare. Ansök online! Quite interesting to see that VISA are buying the sponsored keywords for “black card” on google.co.uk and google.com but at for instance the Swedish localized version of Google (google.se) American Express are buying the sponsored keywords:

Visa Black Card
http://www.BlackCard.com The World’s Most Prestigious Credit Card. Apply Now. U.S. SSN Required.

American Express™
AmericanExpress.com Med American Express blir vardagen lyxigare och enklare. Ansök online!

]]> By: centurion http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11687 centurion Sat, 14 Feb 2009 03:11:09 +0000 http://www.thedomains.com/?p=2188#comment-11687 Meh. The super-rich that Amex appeals to don't need blackcard.com to know the difference. Amex is Amex. It's the wannabe posers that are gonna go for Visa. Meh. The super-rich that Amex appeals to don’t need blackcard.com to know the difference. Amex is Amex. It’s the wannabe posers that are gonna go for Visa.

]]> By: D http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11672 D Fri, 13 Feb 2009 17:43:12 +0000 http://www.thedomains.com/?p=2188#comment-11672 And if blackcard.com would be owned by a domainer and parked (or maybe even not) they would lose it in WIPO And if blackcard.com would be owned by a domainer and parked (or maybe even not) they would lose it in WIPO

]]> By: Kul l http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11671 Kul l Fri, 13 Feb 2009 16:47:23 +0000 http://www.thedomains.com/?p=2188#comment-11671 [...] l [...] l

]]> By: MHB http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11660 MHB Fri, 13 Feb 2009 01:20:02 +0000 http://www.thedomains.com/?p=2188#comment-11660 domain guy Not to be picky but this isn't Andrew, wrong blog domain guy

Not to be picky but this isn’t Andrew, wrong blog

]]> By: Gordon http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11659 Gordon Thu, 12 Feb 2009 22:10:16 +0000 http://www.thedomains.com/?p=2188#comment-11659 and if you google "black card" amex is #2, blackcard.com is #3 - but i almost guarantee you that blackcard.com gets a higher ctr because of the domain and if you google “black card” amex is #2, blackcard.com is #3 – but i almost guarantee you that blackcard.com gets a higher ctr because of the domain

]]> By: domain guy http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11658 domain guy Thu, 12 Feb 2009 19:24:16 +0000 http://www.thedomains.com/?p=2188#comment-11658 good job andrew...what exactly happened here is that amex totally lost control of their brand the "black card" is a multi million dollar fiasco and very serious. amex could have filed a notice of oppostion using likilihood of confusion in the marketplace. a trademark states their is only one source but in the marketplace their are 2 sources..the public is throughly confused. so amex marketing,legal,branding and all vps are asleep at the wheel. see what one simple generic domain and a 400 dollar tm can accomplish.....billions in negitive brand equity against a competitor.less than 1k at work here and visa took control.so could any sharp domainer in the marketplace.... good job andrew…what exactly happened here is that amex totally lost control of their brand the “black card” is a multi million dollar fiasco and very serious. amex could have filed a notice of oppostion using likilihood of confusion in the marketplace. a trademark states their is only one source but in the marketplace their are 2 sources..the public is throughly confused. so amex marketing,legal,branding and all vps are asleep at the wheel. see what one simple generic domain and a 400 dollar tm can accomplish…..billions in negitive brand equity against a competitor.less than 1k at work here and visa took control.so could any sharp domainer in the marketplace….

]]> By: rob grant http://www.thedomains.com/2009/02/12/how-amex-failed-to-protect-its-most-exclusive-brand-and-let-visa-cash-in-the-tale-of-blackcardcom/comment-page-1/#comment-11657 rob grant Thu, 12 Feb 2009 19:15:09 +0000 http://www.thedomains.com/?p=2188#comment-11657 Well, that does it. I'm canceling my black card today... Well, that does it. I’m canceling my black card today…

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