Comments on: It’s Time For Godaddy To Rethink It’s Super Bowl Strategy

By: Hugh

Hugh — Wed, 04 Feb 2009 05:20:28 +0000

Who said there wasn’t MHB ? But many domainer conferences have some type of fanfare whether it be Schilling paying the Tab for yahoo at a strip club or bikini clad prize givers, at the end of the day its all moot I am sure Parsons could care less what anyone here thinks he should do with his company. I agree its getting old but I doubt he cares what we think about his business plan.

By: MHB

MHB — Tue, 03 Feb 2009 22:43:42 +0000

Hugh

There is a difference between having a one time party at a trade show and spending $6 million dollars a year on SuperBowl Ads

By: Hugh

Hugh — Tue, 03 Feb 2009 22:20:44 +0000

I watched the Chelsea Handler show last night and she was like WHO ARE THEY, and the SKLAR brothers who have an online INTERNET TV SHOW, said I don’t know, its a reason to get guys excited and show big breasts. So they need a change but I think Parsons could careless I think he just wants to hang around with women that if he were poor he could not get anywhere close to.

But I think the domain industry needs to grow up to a little, I mean I read it was Ron Sheridans goal to get a party at the playboy mansion, I see it as fun, but a goal for an industry is a party ? I mean I am sure females in the business must love that. Or maybe it will be next years goal to have a chippendale cruise. Either it is a serious business or not, I am cool either way but pick which way.

By: M. Menius

M. Menius — Tue, 03 Feb 2009 21:41:22 +0000

@MHB – “Isn’t it time Godaddy grows up and get serious”

I say it’s time. The controverial ads served their purpose, but they have played out. Tired cliche’ now.

After the very first commercial 3-4 years ago, I remember thinking this image of the company will not serve them in the long run. At this point in time, there’s an opportunity to have a real impact on the larger business community.

Honestly, I don’t think Parsons is much concerned with that though. GoDaddy have done so well on the old model, there’s no incentive to move to the next plateau. So GoDaddy will probably just remain the Bunny Ranch playground of Parsons.

Another troubling example of that was Parson’s video blog from a month ago. He trashed .TV pretty badly to pump .me. That creates a credibility loss when you trash a domain extension that thousands of your customers have invested in through the company. People have launched businesses on .TV and actively marketed their .TV companies. And yet their registrar host is on the internet joking it up and telling people the extension is sunk because of the Tuvalu rising tide issue. Not good.

By: Steve

Steve — Tue, 03 Feb 2009 18:46:24 +0000

I think GD needs to take a page out of Dorito’s book and become MUCH more creative with their ads. Dorito’s had two unemployed brothers create the shattering vending machine ad and they knocked the ball out of the park.

The brothers won lots of media attention after the game. They appeared on many national news outlets, and you know what? They were decked out in Dorito’s shirts and hats … resulting in MORE free advertising.

Its crazy what can happen when you get away from the “sex sells” mentality and open up the doors to honest creativity. A quote in a video I watched yesterday sums this up perfectly. “Even in a downtrodden economy, what delights Super Bowl viewers hasn’t changed at all. Folks simply want to laugh.” The link to the video is http://newsy.com/videos/super_bowl_ads_recession_proof/

By: MHB

MHB — Tue, 03 Feb 2009 17:30:01 +0000

Ross

And then there is that logo of that creepy guy you wouldn’t want to see you daughter going out with.

By: Ross

Ross — Tue, 03 Feb 2009 17:08:33 +0000

I would have to agree on this. Seemed like everyone got up and got a beer when the GD commercials came on. My wife even asked me what they did. She is always up in my biz with the domains and she didn’t even know that i use them just about everyday.

Sorry but i was thinking the same thing as Rick. The name is just plain stupid. They could at least use a keyword in the domain name like, GoDomain.com or DomainDaddy.com. This way people would know that they have to do with domains.

They may be serious biz but the name and the owner are just weird. Bob Parsons reminds me of Larry Flint in too many ways.

By: MHB

MHB — Tue, 03 Feb 2009 16:20:14 +0000

Rick

Can’t agree with you here.

There are plenty of companies that do serious business with cheesy names.

Apple and Yahoo to name 2.

By: owen frager

owen frager — Tue, 03 Feb 2009 16:14:25 +0000

No one knows what they do who needs to the most, late night comediens were making fun of the spots showing them with Chelsea Handler then asking “does anyone know what they do except to encourage 13 year old boys to start dirty websites”, the online buzz is terrible with many complaints about service as well as the distaste of the spots… and if you think it doesn’t matter- just read adage today:

http://adage.com/digital/article?article_id=134279

By: Rick

Rick — Tue, 03 Feb 2009 15:54:41 +0000

How can you be a serious business with a name like ‘GoDaddy’? Their cheesy marketing started with their own name and has continued ever since.