Comments on: Media Storm Without Product: Another Example of Why I Don’t Get Corporate America http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/ Sun, 12 Feb 2012 20:38:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kevin Ohashi http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10131 Kevin Ohashi Fri, 28 Nov 2008 19:49:23 +0000 http://www.thedomains.com/?p=1237#comment-10131 It's brilliant and we see it every holiday season. Any press is good press, right? @Cartoonz: Because they are shiny and pretty of course. ;) It’s brilliant and we see it every holiday season. Any press is good press, right?

@Cartoonz: Because they are shiny and pretty of course. ;)

]]> By: Russ http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10085 Russ Wed, 26 Nov 2008 14:46:12 +0000 http://www.thedomains.com/?p=1237#comment-10085 The cell companies want to sell handsets at full retail price, but since most consumers want a discount (especially these days) they need to inflate demand such that it greatly outstrips supply to keep prices up. Plus it's bait, many of those ppl who go in looking for the storm can be switched into another product. Others will wait and pay full price when the next batch comes available. The cell companies want to sell handsets at full retail price, but since most consumers want a discount (especially these days) they need to inflate demand such that it greatly outstrips supply to keep prices up.

Plus it’s bait, many of those ppl who go in looking for the storm can be switched into another product. Others will wait and pay full price when the next batch comes available.

]]> By: Cartoonz http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10082 Cartoonz Wed, 26 Nov 2008 03:02:48 +0000 http://www.thedomains.com/?p=1237#comment-10082 Does anybody really believe that they can actually manufacture 1.6 MILIION of these phones in less than 3 weeks? Obviously this is part of the plan... hold back stock, keep the "rarity" factor buzz going. This is not a new idea. Why do you think Diamonds have the value that they do? Does anybody really believe that they can actually manufacture 1.6 MILIION of these phones in less than 3 weeks?

Obviously this is part of the plan… hold back stock, keep the “rarity” factor buzz going. This is not a new idea.

Why do you think Diamonds have the value that they do?

]]> By: Adam http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10081 Adam Wed, 26 Nov 2008 02:47:06 +0000 http://www.thedomains.com/?p=1237#comment-10081 Seems like a simple strategy to keep that demand going. . . .I mean you wrote about it. How many other bloggers did too? Belshass has it dead on. . . You keep the buzz up by conveniently running out . . . Seems like a simple strategy to keep that demand going. . . .I mean you wrote about it. How many other bloggers did too? Belshass has it dead on. . . You keep the buzz up by conveniently running out . . .

]]> By: Rob Sequin http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10076 Rob Sequin Tue, 25 Nov 2008 19:21:45 +0000 http://www.thedomains.com/?p=1237#comment-10076 I suppose manufacturing and marketing do not talk to each other. Obviously the manufacturing budget is done years in advance of the marketing budget. Also, I doubt the marketing department talks to the manufacturing department. There are probably 50 middle management people in between and probably not even in the same building or even the same state. So, they decide to make X # in 2007 then decide to spend X $ in 2008. Whoops, we spend too much on marketing. That's another meeting. I suppose manufacturing and marketing do not talk to each other.

Obviously the manufacturing budget is done years in advance of the marketing budget. Also, I doubt the marketing department talks to the manufacturing department. There are probably 50 middle management people in between and probably not even in the same building or even the same state.

So, they decide to make X # in 2007 then decide to spend X $ in 2008.

Whoops, we spend too much on marketing. That’s another meeting.

]]> By: belshass http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10074 belshass Tue, 25 Nov 2008 15:48:29 +0000 http://www.thedomains.com/?p=1237#comment-10074 I find that a smart move on the contrary! Build the craving, show how hard it is to get one of these.. let the lucky ones who got one RARE piece brag about it ( thus doing viral, word of mouth advertising!).. when something is readily available, consumers take it for granted. When It's scarce they absolutely want it.. / are more curious to know about it.. WHY is it selling that fast? or .. It must be REEEALLY good to be out of stock so soon! Apple did it too with the Iphone! , .. I had to listen to the gloating of the few who managed to get one for days before it was available again. "How Cool is my phone..It can do this,.and that too" which is basically FREE advertising for Apple. I believe it is a smart move.... think about it..would we have been talking about it on this blog today if it wasn't out of stock? I find that a smart move on the contrary!

Build the craving, show how hard it is to get one of these.. let the lucky ones who got one RARE piece brag about it ( thus doing viral, word of mouth advertising!)..

when something is readily available, consumers take it for granted. When It’s scarce they absolutely want it.. / are more curious to know about it..

WHY is it selling that fast? or .. It must be REEEALLY good to be out of stock so soon!

Apple did it too with the Iphone!
, .. I had to listen to the gloating of the few who managed to get one for days before it was available again. “How Cool is my phone..It can do this,.and that too” which is basically FREE advertising for Apple.

I believe it is a smart move….

think about it..would we have been talking about it on this blog today if it wasn’t out of stock?

]]> By: Damir http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10071 Damir Tue, 25 Nov 2008 12:11:49 +0000 http://www.thedomains.com/?p=1237#comment-10071 People in Business underestimate the demand of a product so they do not have the quantity of it - I have seen it happen with many products - Some marketing ads WORK so called "magic". People in Business underestimate the demand of a product so they do not have the quantity of it – I have seen it happen with many products – Some marketing ads WORK so called “magic”.

]]> By: RegFeeNames.com http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10070 RegFeeNames.com Tue, 25 Nov 2008 08:33:15 +0000 http://www.thedomains.com/?p=1237#comment-10070 I agree it seems strange that why continue to advertise if you dont have stocks but again - This isnt always a bad thing. The more people that see the advert and go to a store to get one shall see how popular they are that sold out in 2days! Yes it does make you question why not produce 1mil models but if it didnt sell thats dead stock costing you money where as if you get them in the door place an order. You have cash comming in that you know is guranteed. Well thats my thinking. Regards, Robbie I agree it seems strange that why continue to advertise if you dont have stocks but again – This isnt always a bad thing.

The more people that see the advert and go to a store to get one shall see how popular they are that sold out in 2days!

Yes it does make you question why not produce 1mil models but if it didnt sell thats dead stock costing you money where as if you get them in the door place an order.

You have cash comming in that you know is guranteed.

Well thats my thinking.

Regards,

Robbie

]]> By: » Media Storm Without Product: Another Example of Why I Don’t Get … http://www.thedomains.com/2008/11/25/media-storm-without-product-another-example-of-why-i-dont-get-corporate-america/comment-page-1/#comment-10069 » Media Storm Without Product: Another Example of Why I Don’t Get … Tue, 25 Nov 2008 07:26:07 +0000 http://www.thedomains.com/?p=1237#comment-10069 [...] So successful that by all accounts the Storm was sold out all across America within 48 hours after its release. More [...] [...] So successful that by all accounts the Storm was sold out all across America within 48 hours after its release. More [...]

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