Yahoo Introduces Digital Advertising Platform

2008 September 25
by Michael H. Berkens

Yahoo introduced its digital advertising platform for publishers, called APT.

The new Apt from Yahoo platform will initially involve newspapers in a 2-year-old consortium led by Yahoo.

The platform promises to make it easier for advertisers and publishers alike to buy and sell display ads.

Yahoo President Sue Decker said in an interview with The Associated Press that Apt positions the company to capture growth in display advertising following several years of focus on search.

from → Uncategorized

One Response leave one →
  1. 2008 September 25
    Damir permalink

    Thanks for the info

Leave a Reply

Note: You can use basic XHTML in your comments. Your email address will never be published.

Subscribe to this comment feed via RSS

Please copy the string N3G1lK to the field below: