Nice story today about a little domain name called ireport.com and the success the site is having for CNN
According to the story the site now has 175,000 videos and photos, 176% rise in submissions since the same time last year. Of course last year CNN did not own the domain ireport.com
Quoted from the story:
“”"”"CNN is so committed to the platform it paid $750,000 for the iReport domain name earlier this year. More than 85,000 people have registered as “iReporters.” According to Nielsen the site draws 2.3 million unique visitors a month.”"”
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4 responses so far ↓
1 David J Castello // Aug 20, 2008 at 5:04 pm
CNN easily got their money’s worth.
2 jblack // Aug 20, 2008 at 6:11 pm
Clearly, a WIN-WIN transaction. Exactly, the way its supposed to work.
3 Damir // Aug 21, 2008 at 2:47 am
Interesting iReport
4 Stephen Douglas // Aug 21, 2008 at 6:52 pm
Another success story with a domain name that the purchasing company “built a brand” on. Shades of J&J, and thousands of other smaller companies doing this.
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