But i have seen that my .org domain has higher ranking than CBSE.com domain !

with same content….

All jokes aside, do some testing, you’ll find that’s exactly what Google do. Every namespace, .com.au, .co.uk etc is different as well. Also how they treat .com .net .tv .info

The only real way is to test, watch lots of sites and see what Google are playing with as they never really stop adjusting the algos.

Dont take my word for it, DIY, the only way.

The show has tons of speakers and sessions on all things related to SEO.

To check it out go to:

http://www.searchenginestrategies.com/sanjose/

We are going to see a new concept in search that deals with TLD optimization, or in other words, how the TLD is managed could impact search engine visibiity for the content within that name. If you want proof that the TLD has an influence, look at .edu, .and .gov. These are controlled content TLDs, and it has long been recognized that links and content within these TLDs, when considered with other factors, are *generally* more trusted. There are of course many other factors, but objectively there is a difference.

Also look at country codes – internationally Google offers the option to search in country’s CCTLD, and that alone proves that they do consider extensions as a semantic factor. The inference is that the CCTLD related content would be more relevant to a particular geographic location, based on TLD alone. But again, it’s not a slam dunk for other registries, considering that .travel, .jobs, and .info haven’t owned the SERPs in their respective keyword space. That comes back to the quality of content, and that quality is related to how the registry is operated (example, wild west open regs, versus some level of content and reg control).

We are definitely headed to an era where not only the domain needs to be managed well for search engine, but the registry operator will need to be aware of search factors as well.

Here are a couple of columns that I recently wrote for MediaPost Search Insider on TLDs and the impact on search:

.Anythinggoes? The Impact Of New ICANN Vanity Top-Level Domains
http://www.mediapost.com/blogs/search_insider/?p=831

More On The Search And Brand Impact Of Vanity Generic Top Level Domains
http://www.mediapost.com/blogs/search_insider/?p=842

Many people think that with all other things equal a .com, .net, and .org get the same exact match bonus. This bonus does not carry over to the lower quality domains like .biz and .info. Some .info domains will rank, but that’s after extensive link building.

“It all depends upon the credence that Google assigns to any particular extension. All extensions are treated differently currently and I’d expect that to continue.”

Is there proof of this somewhere?

Will be interesting to see how Google treats these new extensions anyway, but don’t automatically assume they’d treat them as .com’s as they’d have you believe in this article.

One example I always look at.
SEO.COM
SEOMOZ.org

SEO.com out ranks seomoz.org

Seo moz is a monster. Huge site. Apparently 500,000 in bound links. Best quality naturally occurring links. Yet….seo.com out ranks it. SEO Com is a thinly spread commercial exercise with very little relevance to people looking for info on SEO

Why?….I think it’s the power of a single keyword premium .com