Yeah, he has a great track record. Was not betting against him, just stating that predicting 10 years is a long time for a TLD to take off, well is long.

And it may seem after your recent post on the criteria, he may be 100% right about taking 10 years.

I would never bet against Rick

You got a good point.

There is going to be a big learning curve on these new extensions

Ron published his newsletter and he was really pushing how everyone thinks this will go nowhere with everyone who gave their opinion in the newsletter. However, he did state a great closing about wishing everyone success no matter what. http://www.dnjournal.com/newsletters/2008/june.htm

That is why industry blogs are great, as we can add a variety of colors to a blank canvas or half finished one.

Rick had this to say in DNjournal.com’s newsletter.
I think it is a little naive to say it will take 10 years before we see anything occur with these .tlds and they will not be result into anything IMO. But Rick does have a track record for being right about some things.

Via Rick Schwartz.
“This is the biggest nothing I have seen in quite some time. It won’t affect anything for 10 years and when it all kicks in, it will cost traffic to .com…ZIPPO. It may even increase it as folks become more aware of the browser bar and direct navigation.”

“I am amazed with the energy going into this, but that same energy would be better spent dealing with the here and now while our “Partners” are giving us the shaft. THAT my friends is 1,000,000,000 times the threat that this nonsense will ever be. This is not happening tomorrow. Odds are it won’t even happen next year. There will be serious opposition. There may be lawsuits filed. The devil is in the details and this is not user friendly. Much ado about nothing from where I sit right now,” Schwartz concluded.

As I have stated in past posts here on different topics.

Many people do not understand just how powerful these brands are and the marketing they have built in. It has taken decades for them to build their brands and now they “may” be able to dominate the internet with their brand, without owning a .com or in this case, many owning the .com too.

I wish we had some major madison avenue reps join in the discussion. I know Own Frager has given his input, but I really think their is more to the equation that is possible. “BUT THAT IS THE BIG IF”

The only way to tell is if major brands move and others like it move in.

I would tend to agree with you, but you and I (and everybody else on this blog) are WAY ahead of the curve. Not a little ahead. Way, way ahead. Believe me, I know. The one thing you learn with selling advertising to the public is EXACTLY how well they know and utilize the Internet. And let me tell you, you can’t even begin to dumb it down far enough just to hit the medium.

In the past ten years, the general population has become used to the idea that you put your name before the @ sign in your email address. Now you’re expecting them to learn differently.

Should be simple, right?

We’ll see.

I think mail@kathy.MTV would be better.

Then kathy can have a my space like page using kathy.mtv

Unless I’m mistaken, the best way for someone to have an MTV email is something like Kathy@MTV.com.

If the vTLD is dotMTV wouldn’t the email look something like Kathy@email.MTV?

Agree with you 100%. What I am saying is the extensions I have mentioned will have automatic revenue coming in from day one with a wildcard just from typos and a PPC template.

None of the others will have this. As discussed earlier by Tony, a total of 6 really have major opportunity to bring in instant revenue without selling one domain.

Another thought, .org, typos for this one as well will be lucrative as well. .otg, .oeg as examples. .net .met, .bet etc.

.com is the most lucrative however. IMO

I am not looking at the examples I gave as registering these out to individuals. Let say it takes you 6-1 year to get things set up so you can sell the extensions, it may be possible that you can have a PPC template up all this time while you are “Preparing your services/platform”

There are definitely many others worth $100k for those with the right business plan and marketing tools.

I think many there are 50 extensions that are well worth 100K++++ and many of them will go for $+++.

Including .nyc, .sports, .realestate, .paris, .movies, .news .stop (or .store) just to name a handful.

Corporate bands I expect to see include .MTV (how many teens and younger would love to have an e-mal address ending in .mtv), facebook, myspace, .fox just to name a few.