Nortel A Cybersquatter?
Here is something that raises an eyeborw…..Nortel (A large Public Company) put together a shortlived new ad campaign targeting Cisco with Domains using Cisco’s Trademark like; ciscoenergytax.com and yourciscoenergytax.com
Here is an excerpt from the WSJ:
“Nortel, which normally relies on conventional media campaigns, has taken more of an edge this time to leverage its marketing budget. It has linked to bloggers, launched a Web-based “energy efficiency calculator,” even posted grainy trade-show videos on YouTube.
Cisco isn’t amused. As part of its marketing campaign, Nortel bought the Internet domain names “ciscoenergytax.com” and “yourciscoenergytax.com.” Cisco complained to Nortel, saying it was a trademark violation. Nortel relented and gave up the names.”
That would have been a Wipo to watch…
Here is a link with more info:
http://online.wsj.com/article/SB121358353414576379.html?mod=googlenews_wsj
This post was submitted by Jeff Tonetti.
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Interesting News
Thanks a lot