Having only one choice, for Pay Per Click advertising will costs advertisers plenty in the long term.

We are now back to the days of the old “Ma Bell”

One company that controls and entire industry.

Let’s also not forget that Google also owns doubleclick now, which is the number 1 online ad agency for other than Pay Per Click Advertising and also Youtube.com which is the number 1 site for online videos and positioned to be the number 1 designation for online video advertising.

On second though, sell all your domains and buy stock in Google.

At the moment to our knowledge more parking companies use Yahoo feeds than Google feeds to monetize their domains because Yahoo performs better overall.

Let’s not forget that Skenzo switched recently from Google to Yahoo and Name Media, when it bought Smart Names, which was then a Yahoo partner, switched to Google then back to Yahoo.

If you could only pick one Yahoo is the one, although many domain perform better on Google.

Current Yahoo Partners include:

Trafficz
Skenzo
Premium Traffic
Marchex
Hit Farm
Parked
Name Media
(frank)

Current Google partners are:

Domain Sponsor
Sedo

Readers feel free to add any we did not include on either side of the ledger

Developing domains is all fine and dandy but your talking about a limited amount of domains each year.

You can’t develop thousands and tens of thousands of domain each year.

I think they structured the deal in such a way that it has the best chance of passing regulatory muster.

So its a “non-exclusive deal” and they can use Google for 1%-100% of their traffic and search terms.

My guess is they did not do this deal to do a small percentage of their own traffic or PPC traffic.

I think you will see much of the PPC traffic going to Google, leaving only one PPC provider in the world

Perhaps it is time to consider developing the good domains into content rich sites, get ranked and monetize?

I suspect you’d make more money than parking.

-Richard.

thanks, Ed – Michigan

Please correct me if I am wrong. The jist of this deal is that Yahoo will be using some of Google’s ads for some of its searches because Google’s ads are more revelant and have a higher PPC value (more advertisers use Google, more competition means higher ad bids). Essentially, this allows Yahoo to make more per search since the click rate will increase (from the higher relevance of Google’s ads) and more revenue per ad clicked. This deal does not supercede or change Yahoo’s existing revenue share agreements that it has with its partnering domain parking companies. If Google were acquiring Yahoo, I can understand all the concern. But this deal just results in more revenue for Yahoo and assuming the revenue share agreements with the parking companies remain unchanged, more money will go to domainers as well.

It seems that everyone’s negotiating power dissapears when one domainnat player can say “take it or leave it” — whether it be a parking company, or online advertiser. A travel advertiser could play off differences in bid values for the term “airline tickets” and move budget between goog & yahoo bsed on each’s pricing, conversion etc. now it’s simply load your google campaigns and take whatever results come your way.

Competition is healthy and this deal effectively kills much of the that in the online PPC space.

Exactly, with no other competition when contracts come up for renewal with Google, Parking companies are not going to get offer 70% and above anymore, they are going to get whatever Google wants to offer, be it 50%, 33% or whatever.

This is as serious an attack on the domainer industry and you can get.

First everyone needs to understand the big picture, what is at stake, then we need to get more support to the ICA and make our voices heard in the governmental bodies that will be holding hearings and looking at whether to approve the deal, including the EU